In Art Of Coaching Podcast, Podcasts

It’s time!  You’ve spent YEARS building your skill set and building your reputation as a leader in your field.  You’re ready to convert your knowledge and skill set into a viable business and share your passion with others in the form of a live event or workshop.   

Few experiences are as fulfilling as getting together with other people, united by a shared passion and commitment to improving at a specific skill.  Aristotle once said “teaching is the highest form of understanding,” so not only can you start making money by running your own event, but you’ll also gain an even deeper understanding of the subject you are so passionate about.  But how do you even begin to put this together?  As you start moving around the puzzle pieces, it can get overwhelming.  Fast.

In today’s episode we’re joined by AOC Director of Operations Liz Bartholomew to discuss:

  • Where to begin in the initial planning stage and how to set realistic expectations 
  • What to look for in a venue and what you need to know about it to prior the event
  • Pricing principles and how the loss leader strategy can serve as a springboard 
  • The key milestones and tasks that must be achieved before, during, and after the event

Referenced Materials:

E193 I What To Charge For Your Time & Worth: A Deep Dive

E295 I Public Speaking Tips Part 1: How Much Content Is Enough When Presenting?

E297 I Public Speaking Tips Part 2: The Ultimate Keynote Preparation Checklist

E298 I Public Speaking Tips Part 3: Using Strategic Storytelling To Create A Compelling Message

If you got to the end of the podcast today and would rather just fast track this whole process, we can help!  Bypass the years of mistakes we made by reaching out to us at and let us plan your event.  We’ll walk you through our step by step checklist and work through the details in a stress-free way, so you can focus on doing what you do best.  This is one of the most valuable services we offer, let us know what we can do to help!

This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  By attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  This is our only trip North this year, DON’T MISS IT!

Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock – WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form.

Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at and SAVE 15%!


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