BUILD YOUR BRAND AND BUSINESS THE RIGHT WAY

TURN WHAT YOU KNOW INTO WHAT YOU DO

Our proven blueprint will have you on your way to identifying how you can provide the most value to others by systematizing what you know and getting it into the hands of those who need it most!

Does This Sound Like You?

I know I have knowledge to share and a genuine desire to help others, but I still feel like an imposter. Who’s going to care what I have to say?

I love learning and I’m always looking for ways to better myself so I can help others, but overall I lack the confidence, experience and knowledge of what to do next.

I’m always wondering if I’m doing enough. I’ve never had a mentor, and often feel like a lone wolf. Ultimately I want to do something that helps others and allows me to feel happy and fulfilled with my career but the risk scares me.

I’ve wanted to take the next step for a while now, but I have people that rely on me and I can’t afford to take a risk only for it to fail. I’m just not sure I could pull it off if I made the jump.

I often question if I’m truly making the most out of what I’ve been given and if I’m doing the right things to be successful. I’d simply like to know if I’m on the right track!

Money isn’t my primary concern, I just want to find something that allows me to provide for my family, to set a good example for my future children and to become the best version of myself. I’m just not sure what that is yet.

I know I have knowledge to share and a genuine desire to help others, but I still feel like an imposter. Who’s going to care what I have to say?

I love learning and I’m always looking for ways to better myself so I can help others, but overall I lack the confidence, experience and knowledge of what to do next.

I’m always wondering if I’m doing enough. I’ve never had a mentor, and often feel like a lone wolf. Ultimately I want to do something that helps others and allows me to feel happy and fulfilled with my career but the risk scares me.

I’ve wanted to take the next step for a while now, but I have people that rely on me and I can’t afford to take a risk only for it to fail. I’m just not sure I could pull it off if I made the jump.

I often question if I’m truly making the most out of what I’ve been given and if I’m doing the right things to be successful. I’d simply like to know if I’m on the right track!

Money isn’t my primary concern, I just want to find something that allows me to provide for my family, to set a good example for my future children and to become the best version of myself. I’m just not sure what that is yet.

YOU’RE NOT ALONE!

It’s a frustrating feeling knowing we now live in a world where it seems like those with the loudest voices and the most “flash” are the ones who get seen, heard, and presented with the most unique opportunities.

A time where the ones who keep their heads down, do the work others pretend to be doing, and stay committed to their craft in an ethical way are the ones scraping to get by while not “selling out.”

“Those people” are what we call true professionals.

“Those people” are you.

But here’s the truth…

No matter how good you are at what you do, no matter how hard you work, no matter how much you want to help others, none of it will make an impact if you don’t know how to reach your audience.

Your work won’t make a difference if you don’t know how to communicate your message in a way that resonates with the people who need you and the work you provide the most.

None of it matters if you don’t take the leap and give yourself permission to find YOUR VOICE and build your own platform.

And yes, that means facing some of the inherent self-doubt and criticism that comes with the process of self-improvement and learning.

Trust me when I say I know a thing or two about overcoming criticism and judgment…

I know this because I came up in a profession that strongly identifies with a “servant” and self-sacrificial mentality.

A field where extreme humility isn’t just “good practice” it’s the law.

…At least if you don’t want to risk getting labeled as a “sell-out” or blacklisted by those in power.

From my early days as an intern working for free, through the middle part of my career, the messaging was incessant and firm:

“It’s not about you.”

“Real coaches don’t have social media.”

“In this profession, you are to be seen, not heard.”

“It’s not about the money.”

“We want a coach, not a brand.”

And since these were the phrases echoed not only by an entire community of my peers but also by my early mentors- I bought into them hook, line and sinker.

For a while anyway…

This type of behavior is far too common in fields where scarcity of good jobs is an issue, along with any true way to validate “the worth” of your work.

It’s what happens when your self-image is tied to the wrong things. When you let the tension and anxiety of wanting to prove yourself get the best of you because you know you have more to offer than you’re getting the chance to show.

It’s what leads to stagnation and an eventual lack of fulfillment.

Stagnation occurs when you let fear and insecurity hijack your decisions, your actions, and your work.

When left unchecked, these toxic behaviors create blindspots that derail your career, your relationships, and damage your opportunity to make the difference you were born to make.

But it doesn’t have to be that way.

This realization came when I was eventually called out by the very people I thought I was serving, all while doing what I thought I was supposed to do- keeping a low profile and only focusing on the work itself.

One afternoon while training a large group of athletes preparing for their upcoming season, I was asked by an 11 year NFL Veteran why I wasn’t on social media.

I looked at him and regurgitated the mantra that I had heard my entire career up to that point, “because true professionals do the work, they don’t talk about it.”

“Interesting,” he replied while nodding his head skeptically.

“So you don’t think your work has any value except for the people who are right in front of you?”

I was a bit taken aback by his reply since I had never considered it that way.

“That’s not it,” I fired back. “I’m just not egotistical enough to think anyone else really cares what I have to say. Enough people are shouting from proverbial mountaintops already.”

“That’s one way to look at it,” he said. “But those people aren’t you and they haven’t had the same life experiences you’ve had. That alone makes what you have to say unique.”

I had no reply.

The very next day I did something bigger than creating a social media account; I re-committed to writing my own book.

A book that told the story of how I nearly lost my life as a teenager due to communication barriers that led to poor medical care.

A book that told a story I was ashamed of and angered by for nearly 15 years.

A book that numerous “big name” publishers told me nobody would be interested in reading since I wasn’t a household name, because I worked in an obscure industry, and because the story of my drastic weight-loss and hospitalization was “too intense.”

A book that eventually went on to become a best-seller in multiple categories, translated into nearly a dozen languages, adopted by Fortune 500 companies, universities, and sporting organizations alike. A book that sold over 100,000 copies worldwide in its first two years despite being self-published and funded solely by me and my wife’s paltry savings account.

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I’d love to tell you that after the success of my first book I received no further criticism, haven’t dealt with imposter syndrome since, and that everything else just fell into my lap.

But I’d be lying to you.

No matter what you create there will always be people your work doesn’t connect with, there will always be mistakes, there will always be setbacks and there will always be critics.

But the cost of doing nothing is far greater than the cost of being wrong.

I still hear the voice of the loudest and harshest critic I’ve ever known every day.

That voice is my own.

As someone who wants to create change, you will always be your own loudest critic. You will always be the most challenging boss you’ve ever worked for.

The boss who says your work is never good enough.

The boss whose expectations aren’t realistic.

The boss who keeps you from submitting your work because you know they are ready to tear it apart the moment they lay eyes on it.

But there comes a time when that narrative changes for all of us.

A time when we’ve had enough of running from or apologizing for what we want.

A time where we learn to turn frustration into fuel.

A time where we learn to make our fear of failure or judgment a tailwind instead of a headwind.

For some, it comes when they lose a job for the first time or after they realize they need a new change, a new challenge.

For others, it comes because they’re tired of going to bed at night wondering if they’re really doing all they are capable of. If they’re actually making the change they originally set out to make when they started in their chosen field.

This tension comes from the desire to make things better. To create value. To contribute and find firm footing.

We’re often told to ignore it. To be grateful for what we have and simply focus on the here and now. But leaders don’t just live for the moment, they think for the future.

Besides, when we ignore this tension, it creates anxiety and restlessness; an environment ripe for the creation of blindspots in our personal and professional development.

What’s a blindspot?

They’re the things that lie just outside our periphery.  Things that keep us from realizing unseen potential.

Things that impede our capacity to see things for what they are and what they could be.

Blindspots cause us to overcomplicate, to lose focus when we need it most, to doubt ourselves and whisper that we might not be on the right path.

Blindspots tell us that neither our part nor our art matters and that whatever we are pursuing can wait for tomorrow.

It’s a form of resistance that keeps us from solving problems and creating more value.

But a blindspot is also representative of our unseen strengths. The things we tend to view as insignificant because they are too obvious for anyone to care about them.

They represent our chance to live the life we want while doing the things we love.

They represent our unconscious level of competence.

They represent “the thing” that, if we can catch in time, provides us with tremendous leverage to do the very work we are meant to do. The work we love doing, the work others need, the work we are in control of.

The catch is that identifying your blind spots can’t be done alone.

It takes trial and error, it takes patience, it takes a community of people you trust and it takes commitment to a process that is tried and true.

A process you now have access to…

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INTRODUCING BLINDSPOT™

Our proven blueprint for helping you make an impact that lasts by sharing what you know with those who need it most!

Blindspot™ is your path forward.

Your vehicle that will take you from where you are now, to where you want to go!

It’s the secret code for accessing a future where you’re able to do work you love, work you’re great at, work people genuinely need and work you get paid for.

All on YOUR terms.

Work that doesn’t just change the way things are done, it also changes your circumstances and those of your family.

The strategies we share inside ensure you won’t be caught off guard in the future regardless of a pandemic, poor communication, or politics in the workplace.

When put into action, the knowledge in each module serves as the antidote to the uncertainty we feel when change or “life” happens.

If you’re already on a path you feel confident about, this is the how-to guide to become the “go-to” person in your field.

Your GPS for navigating how to best evolve and adapt to various forms of chaos.

But the only way to evolve is to begin.

Designed to help creators, innovators and leaders get ideas out of their heads and into the hands of the people that need it most, Blindspot™ will help you overcome self-limiting behaviors and beliefs, identify your unique offering, understand your audience and transform your expertise into a tangible product so you can create lasting change.

BY THE TIME YOU’VE COMPLETED BLINDSPOT YOU’LL HAVE…

Overcome self-limiting behaviors and beliefs

Identified and clarified your unique offering

Connected with and cultivated your audience

Turned superpowers into tangible value

Tested and tweaked your live product

Built a values-based brand

My name is Brett Bartholomew.

I’ve written a best-selling book, Conscious Coaching, that’s sold thousands of copies and has been translated into multiple languages.

I’ve produced a podcast that reached a million downloads within the first year.

I’ve established a values-based personal brand and grown it into a thriving company.

It wasn’t easy and along the way, I failed A LOT.

Doing so provided me with invaluable lessons that I now share with leaders from all walks of life so they can get over the obstacles that hold them back. So they can create the life they want on their terms.

Blindspot™ is a curated collection of the lessons I’ve learned and the strategies I’ve accrued- a toolkit to help people at all stages of their careers clarify what makes them unique and transform that superpower into something tangible.

Over the last 15 years, I’ve helped thousands of people across many professions and many countries overcome their blind spots so they can provide value to those that need it the most.

And now I want to help you.

Here’s exactly what you’ll learn inside Blindspot:

The first tactical toolkit of its kind, Blindspot™ will be your guide as you turn what you know into what you do. The Blindspot Blueprint™ is divided into five modules (16 easy to navigate lessons), each packed with immediately applicable material and learning activities.

By the end, you will be equipped with strategies to tackle every step of creating and sharing your unique offering- including discovering personal blindspots, identifying your niche, cultivating an audience, analyzing the market, mind-mapping ideas, pressure testing products, and developing contingency plans.

Module 00

Get Out Of Your Own Way

You can’t be of service to anyone if you’re scared of what everyone says or thinks, (including yourself).

Learn to identify and overcome the behaviors and biases holding you back and uncover your hidden strengths. It’s time to stop caring what other people think, get out of your head and start making an impact!

  • Recognize the self-limiting beliefs and behaviors that have been holding you back from making the impact you want to have
  • Install proactive strategies to identify and overcome imposter phenomenon when it inevitably strikes
  • Pinpoint blind spots and roadblocks as they pertain to you, your audience and your ideas

Module 01

Define Your Superpower

Now that you’ve identified and overcome your unique sticking points, you can double down on what makes you exceptional. We know it may feel weird to admit the fact that we believe we have something of value to share, but when you blend your skills, interests and experiences into a unique value offer you are on the way to building a true competitive advantage.

Double down on the following steps & remember: “If you’re for everyone, you’re for no one.” – Seth Godin

  • Identify the drives underpinning your behavior to leverage strengths and avoid snares in your work and relationships
  • Utilize the “strives” model to optimize collaboration and implementation within your teams and people you lead
  • Distill your unique skills, experiences, areas of expertise, knowledge and stories into your “superpower”
  • Use one of the most valuable tools created in the field of psychology to illustrate where, when and with whom you share information so as to build trust and learn from feedback
  • Apply our 4 Step Fit Framework™ to identify your niche, clarify what you do why people need it from you

Module 02

Speak Truth & Solve Problems

Your message means nothing if no one hears it or if it is scattered all over the place. Get your message across more clearly and watch your loyal community of fellow problem solvers grow.

Don’t waste time speaking to “haters.” Instead, identify fellow helpers through the use of our framework which covers:

  • How to better understand the true needs, fears, and desires of your audience so you can help them make better decisions and overcome barriers to success
  • Getting your message to your target audience without having to become a “social media guru”
  • Using our E.A.R.N. Model™ to connect with your community in a more personal, efficient and rewarding way!
  • Quickly creating and leveraging the most lucrative asset there is for scalable growth- your email list!
  • Speaking to your customers, clients and followers without coming across salesy or cheesy

Module 03

Bring Your Idea to Life

Enough talking – it’s time to make something real. It’s time to get your ideas into the hands of your audience while ensuring your message, products, services, and overall value are both practical and sustainable.

Create work that lasts by:

  • Transforming your unorganized thoughts and content into tangible products, services, and value worth shipping
  • Ensuring you don’t get blindsided by doing a quick and simple competitive analysis on your desired market so you can find where you or your service best fits and stands out
  • Picking the revenue model and business structure that’s best for you based on your financial goals (don’t worry, we make this simple!)
  • Identifying financial blind spots and pitfalls so you don’t lose money unnecessarily in pursuit of your goal

Module 04

Marketing Done Right: Avoiding the Fluff

Your idea has shipped, but the real work has just begun.

Learn how to tweak, refine and test your service once it’s out in the world. We’ll teach you how to make contingency plans and plan for next steps so you aren’t a “one-hit wonder.”

Become a cornerstone in your community for years to come by learning how to:

  • Implement our pre-mortem practice to pressure test your ideas, eliminate biases and plan ahead for what might go wrong
  • Craft an authentic narrative and master the art of storytelling in order to revolutionize how your brand is spoken to, and about
  • Test, tweak and refine your offer in order to stay ahead of the competition and withstand the test of time
  • Plan your next steps, deal with setbacks, and manage expectations once your service goes live

Listen to those who have already done the work and seen the results:

  • Brett’s message resonates across all professions, challenging you to think and address your weaknesses; pushing you to results-driven improvement.

    Matt Morrison
    Matt Morrison Integrated Logistics Support Manager Lockheed Martin Aerospace
  • Brett has helped me get a more clear vision of what I wanted and more importantly what my field may want. I went from wanting to present more to opening another part of my business for mentorships. Thank you Brett for your courage to start something new, to not listen to those who doubt and for paying it forward.

    Brad Leshinske
    Brad Leshinske Assistant Professor and Coordinator of Exercise Science and Sports Fitness Administration at Saint Xavier University Strength and Conditioning Coach
  • I now feel confident with my standard operating procedures and a solidified target market and demographic as my key success indicators.

    Rory Kosonic
    Rory Kosonic Owner and Strength and Conditioning Coach at RK Performance Group Inc. and Mettle Sports Training
  • Through Brett's guidance I’ve been able to gain much more clarity on the trajectory of my career path within my current organization and improved clarity of my own strengths & weaknesses.

    Ambrose Lisowe
    Ambrose Lisowe Kinesiologist at Progressive Health & Performance

What’s included

Printable course slides so you can save time taking notes

Access to the private Art of Coaching Alumni community

Lifetime access to all Blindspot™ materials

Compatibility across all platforms so you can learn when and where you want

16 technical lessons packed with essential strategies

9 tactical learning PDFs so you can apply material NOW

Join Now

$497

or 6 monthly payments of $97

FREQUENTLY ASKED QUESTIONS

Who is This For? Do I Have To Work in a Specific Profession?

No! None of our course content is designed for one specific profession. It does not matter if you are a plumber, pharmacist, coach, clinician, archaeologist, or accountant.

Blindspot™ along with the rest of our content is for anyone who wants to help people, advance their skillset, and find ways to continually improve while sharing their message.

It doesn’t matter if you want to write a book, start a business, create a website, sell an online course, coach others in your field, or simply overcome self-limiting beliefs. If you have ever desired to make a positive and impactful difference in the lives of others, Blindspot™ is for you!

Do I Have To Be An Expert?

No! Blindspot™ is designed to work for those at any stage or level of their personal and professional journey. If you are ready to take your expertise to the next level, we will meet you where you’re at.  Our content is laid out to help those who want to take what they already know and use it to positively impact others while accomplishing their goals.

Neither progress nor our information is exclusionary to any age, experience level, race, gender, or industry.

Will This Work In My Country?

Yes! We have people using Blindspot™ and the rest of our courses all around the world. From Australia, Brazil, the United Kingdom, New Zealand, Europe, Asia, America and everywhere in between, our students are having tremendous success.

As of today, we have students in over 123 countries and 1,239 different niches using our program to help them get unstuck and find the best path forward. Don’t let your environment stop you from learning and improving!

How Much Time Do I Need To Make This Work?

We understand most people are incredibly busy, trying to make ends meet or spending time with family and friends. Most true leaders don’t have an abundance of free time or endless financial resources either! What sets them apart is how they prioritize and commit to continuous improvement. We are real people with real families and commitments so we designed Blindspot™ so you can work through it even if you’re hard-pressed for time.

You can go at your own speed. You can listen to the content while driving, working out, or even at work with headphones in… It doesn’t matter what your schedule is like, if you can set aside at least 2 hours per week you will be able to work your way through it.

And if you can’t start right away because you’re already taking another course or overloaded on books to finish… you can reserve your spot and begin when you are ready!

These lessons aren’t live, and you won’t “get behind” if you have to miss a day. Each module features pre-recorded content that is conveniently available online inside our training portal. You can login whenever you want, at your own time and on your own schedule.

How Is This Course Different from Others?

This is not just another online course. Blindspot™ is a toolkit- a collection of tactical strategies and activities designed to help you go from where you are to where you want to be. To put what you know into the world in a way that feels natural for you.

Instead of endless slides, curriculum, and busywork, each lesson in Blindspot™ will equip you with the knowledge you need and then help you put it to practice immediately. This process of identifying your blindspots, clarifying your superpower, discovering your audience, and transforming ideas into value will work if you do!

What If I Need Support?

If you have any problems accessing the course, you can email my team at team@artofcoaching.com to get help.

Is There a Payment Plan?

You have the option to break up your investment into 6 payments of $74

What If I Don’t Want To Create a Brand or Build a Product?

Blindspot™ isn’t just for people who want to write a book, start a podcast or leave their job to start a business.

You don’t have to blog, become a social media guru or put yourself in front of a camera in order to use this toolkit effectively. Blindspot™ is about getting clear about who you are, what unique skills and talents you possess and leveraging those superpowers to provide value.

Physical product or not, Blindspot™ has helped hundreds of people become effective leaders of teams, efficient students, and better parents.

RETURN POLICY

Our brand new resource is already proven with hundreds of testimonials of people who put in the work. However, if you’re still unsure about joining we offer a full 14-day money-back guarantee. Try the program, go through the exercises and information within, and if you’re still not happy ask for a refund within 14-days and we’ll take care of you!!

DISCLAIMER:  We don’t believe in quick fixes, “hacks” or “get rich” programs – just hard work, committing to a process,  personal accountability, an open mind, and adding value while serving others with consistency.

Our program is intended to help you overcome personal and professional roadblocks, so you can share your skills with a wider audience and make a difference while growing your personal brand. Our programs take work and discipline just like any worthwhile endeavor or continuing education program. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don’t know you and, besides, your results in life are up to you. We are committed to providing practical content that is both research-backed and anecdotal proven, along with direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. *Statements contained here were made by individuals who participated in our training. Art of Coaching LLC. did not pay any consideration for these statements.