Whether you’re thinking about starting a podcast, you already have one or you’re just interested in knowing what it takes to create one, this is the episode for you.
But before getting to the bells, whistles, tools and tricks you need to be successful, know this:
If you’re not willing to commit to doing it consistently, don’t do it.
As with everything else in life, consistency is the most essential ingredient in a successful podcast journey.
This episode outlines exactly what you need to be consistent with, and provides several tips, tricks, and resources for you to utilize along the way. I specifically cover:
- The factors you must consider when planning your podcast strategy (10:00)
- How to differentiate your podcast as “elite” amongst competitors (17:30)
- Our “go to” resource for affordable, yet quality, audio equipment (26:20)
- How to leverage the title of your podcast and individual episodes (40:30)
Referenced Resources:
- Outside articles:
I’ll also take my own advice here – if this episode was helpful, please do us a favor and leave us a review on iTunes and share the episode with anyone else you think would benefit from it. We appreciate your time, effort, and support!
Many of us can simply benefit from being around other people that we can run our ideas by, so that we can get themout of our heads and start leveraging strategies to get them out into the world. But we all run up against a wide range of roadblocks, whether they’re financial, procedural (not knowing where to start or what to do next), psychological (such as impostor syndrome), or anything like that. And this is especially true if you’re a bit of a perfectionist. This is why we started our coalition program, to help people who want to help others make more progress and scale their impact. If this sounds familiar, take action and apply for our group mentoring program TODAY by filling out this form.
As always, a big thank you shout out to our sponsors, who make it possible for us to provide FREE RESOURCES like this podcast. Athletic Greens gets it – you’re time poor and don’t always get in the fruits and veggies you know you should. This is without a doubt the BEST tasting greens powder out there and they want to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/coach.
TRANSCRIPTION
Brett Bartholomew 0:11
One of the best ways to get ahead and stay ahead is to plan out some of the professional development you want to do in advance, especially right now at the beginning of the year. And I mean, really research it and budget for it so that you can block out the noise and answer the question that you always ask yourself, in order to improve, what do I need to focus on most right now. Now many of us can simply benefit from being around other people that we can run our ideas pass so that we can get a lot of those ideas out of our heads and start leveraging strategies to get them out of the world. And we all run up against a wide range of roadblocks, whether they’re financial procedural, aka not knowing where to start, or what to do next, psychological such as impostor syndrome, anything like that.
And this is especially true if you’re a bit of a perfectionist. This is why we started our Coalition program, to help people who want to help others make more progress and scale their impact. When I went out on my own, I had nothing, there are a lot of cheesy mastermind programs, or there were a lot of books that people wanted to tell you, you know, to read. But there was nothing that literally helped me learn how to grow my own brand in a grassroots ethical way, or to scale what I was trying to do. And to a degree, there was also nothing that even helped me solve basic leadership problems, it wasn’t even just an entrepreneurial thing.
So simply put, you know, if you don’t know where you’re going, a map isn’t going to help you. And you’re just gonna end up wasting time and talking about all of the things you’re gonna do year after year. And we all know somebody like that, every year, there’s some new thing that you’re gonna do every year, there is something else, and they’re gonna do and sometimes we’ve been that person, and that’s fine. But the Coalition can help you get out of the rut. The Coalition helps you create clarity, it helps you with accountability. The Coalition provides you with a community that’s been there, done that and is still doing it. Best of all, we have made some monumental changes to ensure you get the best of both worlds, regarding being in a tight knit community of other leaders who are trying to make a difference, while also getting the individualized attention you need.
You see, in the past, this was me trying to run every call. But now we built a team. So it’s not just me, it’s a bunch of other leaders and coaches that can provide a wide variety of perspectives. And we divide people up into groups, we bring people together in one big group. And we have a lot of different unique call formats that help you learn. But there’s a couple of things I want to be really clear about. This is not some 10x, your business club. This is not something where we invite 100 people on a zoom call, I’m never on the meetings, and all people are going to talk about is some singular topic or making money or anything like that. And we are not hands off. Our fingerprints are all over them. So what does it look like more specifically?
Well, there are two calls a month. And we work around all time zones. We have never had an issue in almost six years. And we have had folks from Alabama, Australia and Ireland on the same calls. So if you’re like ah I don’t know I travel a lot. I’m busy. That’s never been an issue. Quit using these excuses. If you miss a call, no worries, we record them and give you access any any member that’s been a part of the Coalition in the past will tell you that so you don’t have to worry about that. You don’t have to worry, we don’t have calls at random points in the middle of the day, we are going to work with you to work get everybody’s time locked in. And we record everything. Call formats also rotate. We do hotseat calls, we do somatic learning, we bring in other experts in different fields that can help you, we’re going to adapt the ratio of those things based on the DNA of the group.
Now remember, you can learn a lot more about this just by going to artofcoaching.com/coalition. It’s also going to be in the show notes. Best yet whether you work remotely or you work for an organization, you get to mix it up by getting around other people expanding your network and your perspective. To be honest, this isn’t something we sold up enough in the past until we had somebody Matthew Reggiani, I appreciate you, who told us you know, I do work alone, I do work remotely. And I can’t tell you how beneficial it was just to be able to know that I can get on these calls or come to the retreat. And I was going to be around a group of people again, that just fired me up. It got me out of my own head and it was enough to get me out of any rut in and of itself.
And guys beyond a point this isn’t something that we hard sell. You can keep doing what you’re doing. And thinking that books attending huge conferences, or doing in services is going to solve everything. You can absolutely join the classic cheesy and yeah, there are shots fired here. The classic cheesy mastermind, which are often solely like I said earlier about making money, giving you kind of a one size fits all advice or getting you around a bunch of hyped up entrepreneurs that only talk about grinding and one to two topics in perpetuity. Or you can join a group of people from all professions who come with a range of experiences and value straight talk instead. allergies. That is if you go to artofcoaching.com/coalition NOW and apply and yeah, I said, apply.
We are choosy, and we’re becoming increasingly choosy. Because this is your time, it’s our time as well. But it’s your time and your opportunity to grow and get your questions answered, know it all or the entitled need not apply. So if you are just about yourself, you don’t want to help other people in the community, or you’re the type that’s like, well I only want to be in it, if there’s a bunch of millionaires in it or something like that. This isn’t for you. We want diversity, we want inclusivity we want the broadest range of perspectives that we can have, because that is how you check your blind spots. This is the only one we’re running in 2023. So if you’ve been a part of this before, you’re used to us usually doing two a year, we’re only doing one next year. So go to artofcoaching.com/coalition. Now, one more time artofcoaching.com/coalition Now, we’ll set up a call, we’ll answer all your questions, and we will lock and load
Welcome to the Art of coaching Podcast. I’m Brett Bartholomew. And at a young age poor communication nearly cost me my life. Now, I help others navigate the gray area of social interaction, power dynamics and communication so they can become more adaptable leaders, regardless of their profession, age or situation. This podcast is for everybody who is fascinated with solving people problems. So if you’re in the no nonsense type, who appreciates frank conversations, advice you can put to use immediately, and learning how others navigate the messy realities of leadership. You’re in the right place. I’m glad that you’re joining us. Let’s dive in.
All right, this episode is going to be all about podcasting strategy doesn’t really matter whether you are just now starting a podcast thinking about starting a podcast or you’ve had one for a while and you’re just trying to get some different ideas or make sure that you have some of the fundamentals covered. Now, why would we do this? Well, it turns out when we started opening up our website at artofcoaching.com/question, to allow you folks that are listening to submit questions, whatever you wanted to cover, this one was one of the most requested topics all about podcast strategy.
So there is nothing here saying we’re the end all be all, we’re a long ways away from that, you know, but we just wanted to share perspective here because it was a question we got quite a bit. That said, we are proud to say that we have achieved the over 2 million download mark as of this recording. And that’s something that’s taken a lot of time. And so when I say we’re proud to say that we’re mainly proud of the consistency, we’re proud of the way that we’ve learned from these mistakes, and the way that we have also had to just do it with a wide variety of constraints. You may not know this, but it’s been pretty interesting to hear people with their constructive criticism over the years. But there’s really only about three to four people. And sometimes it’s just tow involved with this podcast.
Whereas you know, some of the larger podcasts, whether it’s ones you may hear on NPR, or the Joe Rogan’s of the world, or even ones on Sirius Radio, they can have staff of anywhere from 10 to 25 people, I mean, it is their year round job. So I hope some of you listen to this take heart from the fact that you don’t have to have a massive staff, you don’t have to have 10s of 1000s of dollars to be able to pay somebody, we did this very, very, very grassroots at the beginning for both better and worse. I mean, I think my first few episodes, were a lav mic. And we are trying to record wherever we could, I was on the road a lot. And now we have a lot more sophisticated setup, relatively speaking.
But you know, this still is not a podcast that you know, I’m not able to go into my studio that is completely sound proofed and then run it past our engineer, and three other people and our scripting person. So this is all easily attainable. You just have to have some principles locked and loaded here. So let’s get into why podcasts are so alluring for many. The biggest thing is it allows you to share your views in a context rich medium. There are so many ways to express our views, whether it’s social media, whether it’s blogs, but when you’re able to hear somebody’s voice, and you can hear all the change in tonality, you can hear the change in cadence, you can hear so much behind the words that allows you to connect with that person in a little bit more meaningful way.
I find that it also gives more gravitas to the words and it also just helps people get on the same page. You know, when you write becomes tricky, anybody that’s written a good bid, whether it’s for your newsletter, whether it’s for a blog, anything like that it’s so easy for things to be misinterpreted. And it’s not just because meanings are in words, meanings are really in people their interpretations of those words how those words are stated. And it is a really powerful communication medium that can help you better connect with that person and say, Okay, I may agree or disagree with what they said. But based on how they said it, I’m with it right? Or at least I’m gonna listen a little bit more.
Now, this isn’t the case for everybody. Some folks, and I have a couple of friends like this, and I can definitely understand it because different tools for different reasons. They say they could never speak their thoughts, like the written word is much more easy for them to kind of clarify and all that there’s no argument there, do what works for you. I’m simply saying that we think that there’s tremendous gravitas behind the voice that you put into something literally, and you can get away with it’s a little bit more conversational, and it’s definitely more accessible for some people, because they can listen to it in the car, they when they’re walking their dogs, all those pieces.
Now, that’s a duh moment for some of you what may not be so quotidian. For somebody who’s knowing this, it is projected that podcasting will be a $4 billion industry by 2024, right? Like it is absolute boom times for audio. And let’s see what was the source here, I want to make sure I’m accurate here. They call it podcast upfront, which is the Interactive Advertising Bureau, and Price Waterhouse Coopers they released their annual joint report on the podcasting business. And they projected that the industry will generate $2 billion in revenue this year, and up to 4 billion, as I stated earlier, by 2024. Now granted this year at that time was 2021. And so I mean, it just comes down to the fact that people want to listen, they want to be entertained, they want to be educated, or sometimes people just want to feel like they’re in the same room or somebody else who’s sharing their perspective,
We have this desire, this innate drive to connect. And podcasting allows us to do that. And it’s tremendously accessible, right, not only compared to blogs, which are tremendously valuable in their own right, so don’t misinterpret just making a point about podcasts here. And I don’t know if you feel the same way. But for me, it’s especially compared to video, I feel like I’m so videoed out. I mean, whether it’s Instagram, doing their reels, and then tick tock and all this stuff. And people are probably going to be laughing about the things that I mentioned and 20 years if they’re listening to this, but for me, audio is just so much more accessible. I don’t always want to look at a screen, I definitely don’t always want to look at a screen.
But I can put earbuds in and I can go out and be in nature or I can go be on a plane and I can still connect. So there’s tremendous value there. Additionally, a gentleman named Neil Schaefer stated that there are 147.5 7 million podcast episodes out there right now. And those average about 50 episodes per podcasts, I’m going to hit you with another big number. He also said in 2021, there were 850,000 active podcasts with over 48 million total episodes. Now stay with me, this is coming to a head, because you might think, Oh, well, why should I start one then and we’ll get there. But just to give you an idea here, right. So in 2021, there were 850,000 active podcasts, in 2020, there were 700,000 podcasts, that’s a pretty huge rate of growth, you know, more like compared to just one year, and that only covers active podcasts, there are so many that are discontinued.
I mean, the vast majority of them never even get to 100 episodes. There are of course, some people who kind of cheat the system and are going to Oh, I do like a five minute episode or a 10 minute episode, talking truly long form episodes here. And that can be anywhere from, you know, 30 minutes to an hour. You know, of course, there’s people out there that do three hour long episodes. I’m not one that would ever really listen to that or do that. But I know that there are plenty that do. And so this is continuing to grow and grow. I mean, when we talk to potential sponsors, we remind them that 51% of Americans reported listening to a podcast in some of these reports, and 37% of just Americans thing like this isn’t even the majority of the world’s population seated in America. 37% of them listen to podcasts every month, every month, then more than 25% of consumers 55 Plus, listen to podcasts.
So it’s not just the 12 to 34 Market. Yeah, they make up 66%. But you get a tremendous access to ears here. And when you have that amount of access, you obviously have the ability to connect. So let’s get into this the actual tactics of it, you know, because anybody Thanks. While there’s too many, you still want to know this, we did some research a couple years ago, and show that just by nature of us. I think at this point being over 200 episodes and doing episodes consistently, we’ve dropped an episode literally every week, at least one episode a week, since December 2018, we were in the top 3% of podcasts, just a lot of people aren’t consistent with it.
So there’s more than enough room for you. Because there are more than enough ears. That is part of why I went through some of the statistics I did is like it remember, there’s over 8 billion people in the world. And your perspective is valuable. So with that, okay? Now, even though I say and I want to encourage you guys to get your information out there, because it doesn’t matter, the amount of degrees you have, it doesn’t matter your age, anything like that you have valuable perspective. I will also say and you could say I’m speaking out of both sides of my mouth, that most people should not start a podcast, because most people will half ass it
It has nothing to do with the amount of podcasts out there, it has everything to do with the amount of effort most people would put into a podcast, they just won’t consider the finer details. I mean, there’s a lot of folks that just, you know, they come in, they mail it in, and everybody’s gonna have their reasons, right, I’m sure some people think why don’t get paid for it, and blah, blah, blah, or just some people like, to be honest, if I’m speaking straightforward, just a lot of folks aren’t professional, you know, and I’m not saying you have to be the end all be all, God knows I am not. But if you’re going to start a podcast, don’t make mistakes, that are based on a lack of effort, don’t make mistakes that are based on, you know, just a lack of forethought
You know, but for those of you that are giving this some truly serious thought, or you’re already in those stages, here are these tips in these perspectives and things that we employ with our podcasts, not going to be able to cover everything, but we are going to hit a lot. If you want more on this, we’re gonna follow up episodes, we have a private community, you can learn about it artofcoaching.com/community, where we are going to be doing more and more conversations that are continuations of podcast episodes. And we also have a newsletter as well. But for now, here’s what we’re gonna get into related to equipment format, Cadence, marketing, interviewing, all those kinds of things. So let’s start with the fundamentals. You ready?
Okay. First and foremost, you need to decide what your podcast is and what it is not. Now, this can change, and it should, but you need to have some guardrails in place, especially for the first 200 episodes. And if you are looking at me metaphorically and saying 200, like you crazy, yeah, I said this at the beginning, if you’re not going to commit to doing this thing consistently, then do not do it. Now, if you want to, you know, wonder about what the ideal frequency is, that’s coming. But I just want to make this point again and again. And again, like you do have to lock this kind of stuff in you need to know what your podcast generally is going to be about who it’s for who it’s not for, what listeners should expect to hear what they should hope to gain by listening to your podcast.
I mean, there are people that our podcast just to help people learn more about how to sell an online course, there are some podcasts that are just focused on helping people learn how to run faster, their general podcast, you know, any of these things, but you do have to have some kind of thought in place about what this is going to be. So for example, you know, our podcast, the art of coaching podcast was never meant to be a pure q&a, podcast or interview type format. Am I going to ask questions to our guests? Absolutely.
And if you’ve listened, you see that but more importantly, I want to have conversations I had been a guest on if we’re talking about the why here, I had been a guest on way too many podcasts. In the past where it was one disjointed question after another that ask a question, I’d answer it cool. Ask a Question and Answer it cool. There. It was, like as if the host was less interested in creating a connection, and more solely focused on curating a microwave meal of bland content. Now, here’s the irony here, the more connected you are with your guest, the better the content is going to be.
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There is not one person in the world that if they actually want to learn something would not want more tactical and practical resources, things they can use that day, high Monday morning value, if you will. But Art of Coaching we provide a tremendous amount of free resources, whether you are trying to find the perfect mentor, whether you are dealing with impostor syndrome, whether you are thinking about going out on your own and starting your own business and trying to figure out your niche. If you are simply trying to find things that you can do with your staff or your team that help them become better communicators, you can find these things for free at artofcoaching.com/resources.
We have no small task. Generally people reach out to us for one or two reasons, the leadership communication human behavior side of things, or the entrepreneurship side of things. And that’s for a simple reason. One, my background and our specialty as a team is in leadership, communication, human behavior and psychology. But we also my wife and I created a grassroots brand out of nothing about half a decade ago at the time of this recording. And there are many people that want to do the same. There are a lot of folks out there that want to make a bigger difference. But that is a messy process. So if you’re wondering, well, why are you in those two segments? That’s why and again, all these things are free.
I remember that when I created some of these things I just said what do I wish I would have had, I never had a direct mentor. I never had any kind of resource that taught me how to told me how to deal with manipulative people are how to be more persuasive in an ethical way. There are plenty of times that I felt like my work wasn’t good enough. So impostor syndrome got me. And yeah, there were even times when I was employed by others that I felt stuck in my career. You have resources for all this. And by the way, these aren’t just crummy printouts. These are live webinars. These are beautifully branded PDFs.
These are printable booklets. In some cases, like our conscious coaching field guide that you can take, you can use you can share. At the very least understand that we put over 1000 hours of free content out there daily, and we do it to help you we want to help you. So you’re not going to lose anything by checking them out. Go to artofcoaching.com/resources to get your free guides that are tailored to your goals today. Again, artofcoaching.com/resources To get your free guides that are tailored to your goals today.
Here’s the irony here, the more connected you are with your guest, the better the content is going to be. Conversely, if you solely go for the content, without developing the context, it’s going to be really dry. Remember, you’re not an expert, until somebody invites you into their life as one So if you think that these people just owe you their information, tips that have cost them 10s of hundreds of 1000s of hours, and maybe even dollars, and years of their life and all this stuff, you know, without you creating a connection, you’re wrong. nobody owes you anything, whether you consider yourself an interviewer or a host, or whatever they don’t, you owe them now respect.
And so, you know, for me, and I knew this was going to be a tall task, because, you know, most of our episodes are, at least when we have guests on are going to be 45 minutes to an hour. And there’s not a long time to that’s not a lot of time to get that done, especially because, you know, unless you do this full time, you know, which some people do, you know, they’re able to get on a lot of kind of discovery calls with their guests, they’re able to kind of really get to know them before they come on. But for us, we you know, we don’t get that early interaction, we may be connected via email to lay out some logistics, and we’ll get into that process later.
But generally, the first, like when you guys hear me talk to somebody, unless I’ve stated that they’re a friend or former colleague, it is genuinely the first time I’ve ever spoken to them. That’s the case with Robert Greene from the 48 Laws of Power, and so many other great books. That’s the case with Kim Scott. That’s the case with Katie milkman, that’s a case where the vast majority of our guests, you know, and so, and I always go into these things, thinking I’d like to keep a relationship with these people. This is not transactional. And so, I think that is a huge mistake. I know, that is a huge mistake, many people make they get this guest on the show, and then they treated so transactionally, they’re not even thinking like, you know, don’t you want to have a like a relationship with that person.
You know, like, I want to do great work with great people in the future, and you never know when your paths are gonna cross. So that’s huge. And we’re gonna go over strategies related to interviewing, and some of those nuances later and having those conversations as well. But this is all focused about what is your podcast? And what is it not. So I just wanted to make that part clear. We also knew we didn’t want to celebrity Chase, I mean, then I’m just giving you names here. This has nothing about those individuals. But while it would be cool to have Matthew McConaughey and so many of these other people on the fact is is that isn’t incredibly nuanced process to kind of get those folks on. Usually, when they’re on other like big mainstream podcasts that are promoted by celebrities or large organizations, it’s usually the result of their like, they usually have a product they’re selling or a book they came out with, or a movie they’re promoting.
And it was a combination of a publicist, or an agent reaching out and a lot of machinations in the background. But the bottom line is, you know, like, Jim, let’s say there’s 13 other podcasts that have that individual on just to try to get them on to try to get that name. Why, like, yes, they could bring tremendous value, and they’re probably fascinating people. But we knew that there was tons of other fascinating folks out there. I mean, I remember this when I was a grad assistant, I was listening to a lot of podcasts trying to learn from people that were out there in the field. And it just seemed like a lot of the same guests did a lot of the same podcasts.
And I kept thinking, you know, I have struggles that I’m having, you know, whether it’s at an internship or as a grad assistant, and this and that. And I’d really like to learn, you know, what other people like me are dealing with, you know, I’d like to your podcasts that have kind of everyday leaders and everyday people kind of who are working there, I’d like to hear them, you know, and so we wanted to get some of those folks on there. We wanted to get people that you might look at and be like, like who is this person, but then you may be surprised they were tremendous.
Now, sometimes that is tricky as well. Because if you do get folks that haven’t ever really been interviewed or had a conversation on the air before, even if they have tremendous value to share, they can freeze up. So there is some truth to the fact that some of the folks that have been on more podcasts, whether you want to call them celebrities in the in the context or whatever, you know, they can be smoother interviews, but not always. And the bottom line is we didn’t care. We wanted a podcast that was raw, that was going to touch on things in leadership and coaching that are often swept under the rug, or only talked about when, you know, the cameras were off, so to speak. That’s what we wanted.
So yeah, we do have some folks on that some people would consider to be bigger names, and they’re sprinkled in here and there. But they only add to a well rounded mix of solo episodes. Everyday leaders that are interviewed on the podcast and even ensemble based episodes where I have a colleague or somebody like that on to cover a topic such as my friend Ali Kirshner, who is on our episode about assertiveness. So just think of that. Think like, who are you going to go after who you’re not going to go after? You know, are you going to do solo episodes? I tried to stay away from some of those after a point, thinking that, you know, I don’t know just you you hear yourself all the time and I always joke I have just the right amount of self hate.
But then a lot of data showed that people really wanted more solo episodes. And sometimes that comes down to timing, as well. So there’s a lot of factors to consider. But you just have to think what’s going to fit with you and what’s out there in the market, you have to find your differentiation, and your fit, right. So all in all we wanted to cover we knew our niche was covering the messy realities of leadership that are often swept under the rug, stuff that is said off camera, and stuff that you know, really covered topics that we’re going to be able to be utilized in terms of the information given within those conversations. 50 years, 100 years, 500 years from now, you know, that’s the social side of this stuff.
I also couldn’t allow my podcast, and I would urge you guys to consider this as well, to just be a place for friends or in my immediate circle. And this really got surprisingly, I’m maybe unsurprisingly, but this kept some people bent out of shape. In the same way that you see some people feel a certain way, if you don’t like all their social media posts, or follow them. I mean, people really I learned took this stuff personally, there are still some of my friends or acquaintances, they they’re like, oh, when you get me on the podcast, I have to, I have to remind them, I’m like, listen, and like, it is nothing personal like that. We just, wouldn’t that be a little cliche, like, hey, this isn’t an open mic night thing. It’s not a hobby, this is part of our job.
And so there are plenty of people that I respect the heck out of that I haven’t had on this show yet. Sometimes that comes down to timing, sometimes it even comes down to reciprocity, you know, people will use you, you know, like, and we learned, we have such a long ways to go. So too, so don’t take this the wrong way. But once the podcast started to take off at that, and you guys, if you’re listening to this, you maybe some of you have had this already, you start finding out you have quote unquote, friends you never knew you had. And I do use that term tongue in cheek. Because at some point, I know for a fact the same folks who rolled their eyes when we announced we were starting a podcast became the same ones who wanted to just hop on and quote unquote, shoot the shit.
So people are going to use you, you know, there’s also going to be favors for friends and whatever. I think that you know, there was one episode in particular, I know we did. And it was a favor from a friend. And it was somebody that was really accomplished. I’m not gonna get into the name, it doesn’t matter. But we kind of, you know, we let every guest know, we say, hey, our audience is the type of folks that they don’t want to hear cliche motivational stuff, you know, these are folks that, you know, they don’t want the same old leadership stuff. These are people that just want you to be raw and real. So cut the fluff and get into it.
And this person, oh, yeah, I totally get it did it. And you would have sworn they had Googled every motivational phrase in the book, when they came on, I nearly just stopped the show. I nearly did. And you know what, like, I would tell you that you reserve the right to do that, you know, there’s nothing wrong with hitting pause. And I did have to do this on another instance, and just say, Hey, I appreciate your energy. But just a reminder, you know, we really want to honor the audience here. This is what our audience is, you know, I’m not saying that there’s not room for variety here. But please, try to just come with blank, blank, blank and give them some specific feedback. And you know, what, the majority of guests took that really, really well.
And this was maybe 1% of guests that we ever had, and it was very infrequent. But you got to stay true to that. And that’s not uncommon. You know, there are plenty of shows, and some of them, whether it’s how I built this with Guy Raz or others, you know, these are a lot of what you hear is not how that interview when they were stopped and cut and spliced and little things were put in there. So don’t forget that. You know, there’s, you want these things to be real, but there’s going to be times you’re going to have to hit the pause button.
So the last thing I’ll touch on in terms of just knowing what your podcast is, and isn’t, do you want it scripted? Is it going to be unscripted, this is going to come down to a lot of different things, your inherent improvisational skill, set your comfort on the microphone, you know, and it’s not just scripted or unscripted. Right, like, you can have a loose notes, even when I’m talking to you on this when I have some loose notes. Like if somebody found this in my Google Docs, they’d be like, What the hell is this? Like? It just seems kind of jumbled here in there. But I know what it looks like. And I know that there’s prompts and speaking points to keep me there.
And there’s a point too where, you know, you might think scripted is always better, because maybe there’s fewer disfluencies or would just run smoother. You’d be surprised. You’d be surprised at how quickly something that was scripted and well intentioned can become very robotic and a boring lesson. So you need to be kept. There’s no one right answer. Now, if you’re doing a narrative, these podcasts are you know, there’s one that I just stumbled upon the other day and I don’t mind co promoting it because I think the guy does great work. It’s called history that doesn’t suck. Or he is getting into really detailed stories about you know, historical figures and all that and that’s a little bit different, right?
Like, those are going to be scripted. But, you know, even when I have guests on, I let them know, I straight up tell them before we hit record, we will get there, but not how you expect, please just remember, this should be like we’re sharing a meal together, or a drink together, whatever you know, and then we might touch on a topic, then we might bounce somewhere else for a little bit, then we’ll go into another topic, then we’ll go into another topic. And that’s how we work. Right? That may not be you, but I’m just telling you, you do need to think about what are you going to script? What are you not going to script? We also are really big on citing references. You know, do we do it to the point of annoyance?
No. But if you’ve listened to enough previous podcasts, if we spout a certain fat or whatever, I’ll try to make sure that there’s a reference there if we took it from someone. And so those things can be scripted, sometimes, you know, and so there are a little elements there. But that all comes down to your choice, your ability, your format, your audience, all those pieces, and sometimes even the episode, some episodes, some of our highest performing episodes. And the surprise me is were just the rants, I felt strongly about something I turned that mic on. And it went.
And that is what it is find what works for your audience. Okay, I think we’ve touched on those things enough, it just comes down to differentiation and niche. If you want more on just the concept of differentiation and finding the market fit. Because it’s not just about you and your audience. It’s about finding the right market for your show. We have a free webinar, it’s it’s very, very, very, very helpful. Please make sure you check it out, you can just go to artofcoaching.com/clarity. Like clarity, just artofcoaching.com/clarity. It’ll give you an idea of better understanding differentiation and probably give you some ideas.
All right. So let’s get on to number two. And these are not necessarily an order of importance, otherwise, this would be probably number one. Don’t skimp on audio quality. Don’t skimp on audio quality. I got out the other day by a good friend, Corey Barrios. How are you? He was talking about video, should you do this? Should you do that go let’s just talk about the basics first, get your audio right now. Not always going to be if you’re just starting out controllable. But like, like I told you I’m not sitting in some $10,000 studio with soundproof walls. And there were many of our early episodes, that I was still kind of trying to tweak things. I’d gotten some bad advice from a sound engineer one.
So I had a microphone that I didn’t really know how to tune and even though it’s a great microphone, I had it all over the place. And that’s really on me too, because I needed to do more research on it. You know, I like I told you earlier I was traveling all over. So I have this h1 and one. Bottom line is anything you need to know about equipment, you can go and we’ll put this in the show notes. But if you just go to artofcoaching.com/favorites I’m going to say that again. Because I know sometimes people are driving just artofcoaching.com/favorites and you scroll down, you will be able to see something that says podcast equipment.
And I have created a direct Amazon list that shows you I mean if you are on the budget of all budgets and you just can do a lav mic that’s there. If you want a $400 sure, SM seven be vocal microphone that they would I mean, Michael Jackson used it to record thriller Joe Rogan use it most musicians use it in many studio recording context that’s there if you wanted a middle ground, one of the best microphones I ever used as like a $90 microphone called the Audio Technica. Anyway, the point is, is all those kinds of microphones, even a portable recorder that I used to record somebody when I was in traveling in Portugal, is their headphones are there all that stuff’s there.
So I’m not going to talk much about equipment because you can get a full list of the things that we recommended a wide range of budgets on that piece, but when I’m talking to audio quality control what you can control a former guests Christo said some people record and you know a luxury automobile like or even a semi nice automobile because it can have better acoustics. I have done an episode especially since my son was you know, we were in COVID when we were doing a lot of episodes. There were some times I took all my equipment and I was under like a heavy blanket. Or I went up one of the best rooms I ever recorded in was my closet.
I mean I probably have done 75 episodes inside my closet where I was surrounded by clothes, carpet flooring, there is no reverb anything like that. You know the majority of guests interviews I do just because I gotta be conscious of background are in my home office. Well unfortunately to my right I have Windows. To my left I have a glass kind of whiteboard. And then behind me, I have some frame jerseys and we have hardwood floors and just the way the house is there’s not a ton I can do about acoustics but I even bought you know some and things that I could put around me, there’s this little stand that had soundproofing, you know, just control what you can, you know, like don’t sit there and think that you’re going to do something into your phone.
And, or if you’re by a noisy street, like put thought into it, then this goes into being a guest. I mean, folks, it’s 2022, or, you know, whenever you’re listening to this, whether you’re doing a podcast or not, like everybody should have a pretty decent microphone by now. Because you have to think about it. Remember, miscommunication is the baseline of all interaction, we can’t read each other’s minds. And if you have poor audio, if you have poor video, is just not a great representation of yourself, your words are more likely to get misinterpreted. You know, it’s a bad experience for the audience or anybody else that’s listening.
So I don’t care whether you’re you know what the point is, like, even if you’re just having meetings with your team, something that we mandated out of coaching is you have to have some kind of microphone, or headset. You know, for more on this, look up our episode with a gentleman named Adam Griffin, we’ll link it in the show notes called Turning Pro. And he talks about this with his organization as well. But one of the simplest things you can do to stand out as a professional, is make sure that you have that audio. I would say another piece too. And this just goes into some common sense. But it’s not always common.
You know, consider what’s going on outside. There are times where, you know, we had somebody on at one point and gave so much great information, so much great information. But they were in a situation where they were in an office that only had one door, their staff was going in and out, then a fire like an ambulance took off and all this. And in those situations, you’re better off just recording another day, there are some times you just got to scrap it. There were times where I tried recording a podcast several times solo episode. And it seemed like every damn neighbor was mowing their lawn, and then I’d go upstairs, and then my son was throwing a fit. I just had to bank it, I scrapped it or scrap it rather. And I came back and did it because audio quality is huge.
You know, at the same time, if you’re a listener be forgiving, not everybody has some soundproof studio, and tons of money to throw on this stuff. You know, not everybody’s going to be able to assuage the issues of audio file, so stay with me with that, and check out that link, because that has everything you need. All right, let’s talk about being consistent, the most boring, but the most important aspect, you know, so much so that for the next several months, we’re doing an entire newsletter series surrounding what we call it art of coaching, a campaign of consistency.
And that is just really meant to help people abdicate the throne of extremism and black and white thinking that plagues anybody’s attempts at progress. I mean, so many people want this specific answer to everything, yet. They’re not consistent with anything. They want the specific answer to everything, but they’re not consistent with anything. That’s not how you’re gonna make progress, you know, and it but it’s also just a security blanket when you want the specific answer and you think there’s this one size fits all way of doing these things. It is almost like you’re trying to safeguard yourself from the same mistakes that are going to help you learn and grow and be able to have more authentic connections with people. It’s not reality.
Right? So you just need to be consistent with this. We drop episodes every Monday. Have we buried that day throughout the 200 Plus episodes, I mean, sure, but not much. And if we did, you still knew when the episode was gonna drop, you know, and sometimes that meant that. I mean, even recently, I was in Miami, there was an unavoidable work trip, stuff was hectic. At the end of the year, I had to take my equipment, and I literally did an episode. At the end of the night in my hotel room. I mean, right now, I’m recording this at midnight, on a Friday night, the Friday before New Year’s Eve, you just gotta get it done.
I get it, we’re all busy, but get it done. Because your audience wants to know when to expect you what to expect from you. People like that kind of certainty from an audience and listenership standpoint. So give them that, that’s really important. You need to be consistent. I also doing one a month is not consistent. I’m kind of mixing the lines here. I told you, I wasn’t going to go into cadence until later. So I might as well just get into it. But, you know, once a month is not enough. There’s too many other podcasts out there. I gave you those stats at the beginning. You know, and twice a month isn’t even enough. Now. You don’t need to do like 12 a week. That’s great. If you do
You know, I have some friends who do two to three, two week, that’s fine. That works for them. You know, for us once a week is plenty and you have to listen to your audience. We had an audience, it was just like, hey, two times like I can’t really get to all of them. And you know, you’re not going to be able to do that. We’ve had audience members that say one time a week is too much. I mean, listen, one time a week, if you’re actually dedicated, it’s not too much. And that’s why we also do our like Roundup at the end of the month on our newsletter because we know that hey, you’re not going to get to all of them. But we’ll remind you of some and it also goes into the promotion of your podcast, which we’ll go into in a bit
But you’re gonna have to reshare it, I try to remind my staff guys, it doesn’t matter. If we’re on episode 254 There’s plenty of people out there that haven’t even heard episode 38. Don’t be scared to reshare it, you know, we reshare episodes all the time. And if I could, I probably have some kind of AI chat bot that constantly reposted episodes one through 200 on a schedule. I know there’s apps for that. But bottom line is you got to share those things, and you got to be consistent. Alright, let’s get into a big one here.
Honor the guest and honor the audience. Guys know the guests name, the amount of times I went on to other people’s podcasts, and they’re like, oh, Bert Bartolomeo, or Brett Bartholomew rule, or Brett and this isn’t an ego thing. So don’t not, don’t feed me that. This is just know somebody’s name. Do your research. You know, and there’s plenty of folks that, you know, I’ve interviewed that I’m like, I gotta make sure you know what I do. I listen, I find other interviews online. Or I ask them at the beginning. And I’ll say, Hey, I found some other things online. But I’m a Midwestern guy, and I like to confirm what is the correct or your preferred pronunciation of your name. And I do that before we get on the air. Especially, you know, it’s just it’s not it doesn’t take that much time.
I do this as well, if they’re, you know, if their doctor so and so I’m like, do you like Dr. Tanya? Or do you just like, Tanya, you know, and you’ll get a wide variety of people that have a wide variety of preferences, but honor them, know how to pronounce it, do your homework, do your homework, speaking up, do your homework, if you’re gonna have somebody on make sure you know about their work, right? And not just whatever they put out. First, look at their recent stuff. Now I love you know, I love that people still reach out to me as a guest, about my book Conscious Coaching. But inevitably, like we have some other things that we put out as well. And I love to talk about those.
And so I try to just, you know, as a host, I’ll ask them and I’ll say, hey, what would you primarily like to talk about? Do you have anything else in the works? You know, let’s find ways to work that in there. That’s important. You want these people to feel welcome. They’re coming into your home, so to speak. And if you feel like I don’t know, there’s just so much stuff they have, all good. get research help if and if need be. I’ve definitely had that. And I’m not afraid to admit it later on, whether it’s Ali, or Rebecca, or Semoran. Like we’ve had folks that have been like, Hey, give me a different perspective. Because also, I just don’t want what I think I want to see what they find interesting. Because we have blind spots too much like many of you, I’m balancing this with many other things in my life running a business, a doctorate, a book, a travel a dad, blah, blah, blah.
So just get some folks to help you. But know their stuff, like actually read it. Are you going to read every page? Probably not? Should you be able to skim the majority of it? For sure. Should you have some notes about the majority of it for sure. In this other thing is you’re not even going to be able to ask them everything. I hate that. I hate that for you guys as the listener. And I’ll be honest, I hate that for myself. There are so many things, I typically want to ask a guest. But I’ve learned that I just have to kill those darlings a lot. You know, the number one thing I have to think about is the next tip the audience, I have to think what does my audience need now, and I may not always know. But you have a feel for it. You’re not going to appease everybody, when you get to as many downloads as we’ve started to get to have. You know, that’s, that’s tough.
And again, there’s no flex there, I’m just being realistic, like, you know, you start, you’re not going to appease everybody, and you shouldn’t worry about that not everybody is going to like every episode, there are some people that I mean, there are some episodes that I think oh, oh, I could have done way better there. And some people love them. And then there are other episodes that I think are tremendous. And I think the guest is did an amazing job. And people hate them. Their guests were I think I was a trash at the conversation people love. So that’s I mean, it’s fine. But when I say honor the audience, I mean, like get right to, you know, some of the things that like, you know, the audience is wondering about and tease those things out.
And it’s always kind of a little bit of a seduction, because you don’t want to give everything at the beginning. Because, you know, if you’re a listener, something you may not know. But it’s pretty obvious even if we as the host, prime the guest and we do you know, we always give it we spend sometimes five to 10 minutes with them beforehand, and they get an email and all that. And we’ve set expectations. The first five to 20 minutes of an interview is going to be a little bit awkward or slow for some because again, they’re just getting to know you and they’re getting to know the format and remember this audio lasts forever.
That’s another reason I do the podcast is this is a time capsule for my son and in any member of my family. I mean it’s pretty cool. that, you know, this audio, like, I’ll lose journals or, you know, pages will get ripped and all that. But this audio will last forever. So sometimes when guests come on, they’re a little, it can take some of them 20 to 30 minutes. And it doesn’t matter if you give them softball questions. And if you’ve never really been in that role, it’s hard to understand. But remember, since these things last forever, there’s a lot of people that feel like if I mess up or whatever like that, that might be able to be edited out.
But I don’t want to seem like an idiot. I don’t want somebody to take it out of context, especially in the gotcha society that we have now. I mean, think about that. There are some people that come on that have literally said, like, I worry about deep fakes in this day and age. But listen, can’t worry about all those things. I just think like, it’s something I always remind my mom, you know, I’d be like, How’d you like that episode? She’s like, I turned it off. Like, why? Like, how far into it? Were you about 10 minutes, I’m like, Mom, like, come on, it’s gonna take people 20 to 30 minutes to go, and really open up and give you the goods because there’s this, it’s like a dance. There’s a trust building process there.
And I’ve even had to explain that to some of my staff. I’m like, Hey, wait till we get to minute 45 when you’re reviewing this, you’re really gonna love it. And I remember one time we had somebody volunteer in there was like, ah, you know, why didn’t you ask them this early on, it’s like, because, again, this is a dance. This is a trust building thing. This is you have to take your time with, especially if you think long term in terms of your relationships. So when you’re honoring the audience, find a balance of like, give them some goods upfront, ask them questions that, you know, show them that, hey, we’re gonna get there.
But also, don’t try to rush it. Because the main thing is that relationship with that guest, you got to honor that. That reputation is important. I think you also need to challenge your audience to think this is why I don’t worry about any kind of shameless promoting throughout as well. There are some things that just are not going to, you’re not going to learn everything you can in an hour long episode. And that’s why you know, I encourage you as a host, if you have other resources, share them. We tell people to join our community or join our newsletter. Why? Because we’re going to revisit these themes, we’re going to touch on like, you have to remember, it’s like a well balanced diet.
If you’re a listener, you need to think about like, if there’s podcasts you really like, get on their newsletter, get in their communities, because you’re only just getting one little bit there. We don’t, I can tell you this things that I talked about on my social media are not just copy and paste it into the newsletter, and not just copy and pasted into the podcast. It’s all different. They all add different nutrients. And so for you as a host, think about that as well. Make sure that you have a lot of different outputs that people can kind of fall into and be more interactive. Because nobody is going to get better just by mindlessly listening. Right?
Like, if anything, I think it’s like a great lecture and shout out to my friend Stu Mcmillan. You know, I told him one time I felt like I failed because in the 60 minute talk, I was like to anybody learn anything is listen, the job of a 60 minute talk or anything like that should be to open people’s eyes. If they’re going into that thinking they’re gonna learn absolutely everything they’re idiots. And again, understand, Stu, you know, he doesn’t mean that literally, but there is this kind of coddling of the mind that goes on, where everybody just wants, what they want the way they want when they want it.
You need to worry about just having great rapport with that guest. Okay, let’s talk about naming your episodes. Now. You’ve got a nice, you’ve got good audio quality, you’ve got good cadence, you’re consistent. You know how to honor the guests. And I’ll talk a little bit more about that. Because there’s some things I forgot that I want to add in there. I want to share a big mistake Don’t get cute. I made that mistake a little bit too much at first, because I knew I wanted people that kind of listened to the episode. And it’s so hard in terms of competition for ears and eyeballs that sometimes I got too cute.
Now, I’m gonna joke in this example that I give you. But you know, just you want to name yourself really simply because it helps from an SEO standpoint, it’s easy for you guys as your staff or anybody to kind of go back and find it. I mean, an episode called How to be a better listener is far better than an episode called interpreting the world and people around us through sound hidden origins or something cute. You don’t want that. So just be simple with what you name it. If you don’t know, go Google, you know, like, think about what is the main thing I want people to understand in this episode, and then go.
Now there’s some times where that’s not gonna be I mean, we had the first person who had ever gotten both blood and semen samples of great white sharks. This guy had done more deep sea expeditions than Jacque Cousteau. There’s stuff there that I’m gonna put in a pretty titular title because that guy is just incredible. And it’s a different kind of thing. I’m not gonna put like, what you can learn from sharks. You know, that’s not, you know, you got to think about some more detail than that. So it’s like anything, there’s some gray area there. There’s some gray area there promoting the podcast, you would think the minute you’ve recorded it All that you’re done, it ain’t done.
Promotion is incessant. I’m sure there’s some people that follow me on social media that are like, Oh my God, you drive me nuts with every Monday, I know you’re gonna do this and your stories and this and that. But the reality is, is I can gain and lose followers at several 1000 a clip. And you guys can too. And we It doesn’t matter whether it’s 10 110,000 10 million. For every person that seen it 10 times there’s somebody else that has only seen it once. And there are tons of people that have no idea you have a podcast. So about the time you are absolutely sick of promoting it, is about the time somebody else is first learning about it.
I mean, there are still plenty of people. My book has been out for half a decade now over half a decade. And there are still tons of people. And we’re more than 250 episodes in with the podcasts that have no idea I have a podcast, you can never promote enough. I’m gonna say that you have to promote your stuff constantly. You have to show it if you want people to listen to it, because people are not just going to stumble on it. You’ll hear people all the time. Nobody listens to my podcast, I spend all this money I spent all this time. Like where are you sharing it? You should be sharing it on your newsletter, your LinkedIn, your Facebook, you should keep the some of the thumbnails in your camera roll and just scroll Oh god, I gotta share episode, you should create calendar reminders, share it constantly.
Nobody’s gonna listen, if you don’t, especially it drives me nuts. No disrespect to these people. But you know, you open up Spotify, because folks like, you know, there’ll be authors that have publicists, or massive kind of radio personalities, that sort of podcasts or movie stars. They’ll have deals with Spotify, and you’ll open your Spotify and it’s like, Have you listened to blank and blanks podcasts lately? Us All of these small grassroots podcasts, don’t get that benefit spot podcast, Spotify, and Apple podcasts aren’t just gonna promote our seven out of the goodness of their heart. That’s up to you.
That’s up to you to do you have to do it. And for those of you that still don’t really agree with that, I mean, even the stoic man himself, Ryan Holiday talks about this, you know, he says, Hey, creating great work is only part of the battle, you got to promote it. And it’s actually one of oddly enough, it’s funny, one of his best books, I would say is perennial seller, and he talks about the importance of promotion. And I tell you that because I understand that sometimes it’s not the message, it’s the messenger, you shouldn’t need Ryan Holiday to tell you, that it’s okay to promote, but I understand some people are gonna listen to him more than they’re gonna listen to me, just like some people in his inner circle are likely not going to listen to him as much as they’ll listen to somebody else.
Why? Because the expert is always out of town. But you’re gonna have to promote your stuff. And at that point, ask for reviews. Whenever we ask for reviews, it is not about us telling you, hey, a pat in the back or tell us how great we are these things work on algorithms, right? With so many podcasts out there. These algorithms are constantly trying to learn what is actually being listened to, like, what are people downloading, what are they thinking of this? And so, you know, we always ask people, and it’s uncomfortable for sure. But asking for reviews. And those reviews are the way that, again, small podcast, medium podcast, don’t get buried under those that are subsidized by larger organizations. Because this is a real problem.
You know, you have company, you have organizations and they’re great. I’m just talking about a different context, like the NPR is or certain radio shows or whatever, they basically will start seven or eight podcasts. And so that makes it harder and harder for people to find the podcasts like ours and the podcasts like maybe some of you guys are starting. So ask for reviews, because you are going to need them. And if you haven’t left a review of this show, we’d be really grateful and really honored. And we are not ashamed of asking for that. Because we put a lot of time into it. And hopefully that shows, hopefully that shows.
So, you know, let’s say about this, you can say well, what about what else is there? What else is there? Well, there’s always more we could talk about sponsorships monetization. And I’m gonna tell you to focus on refining those other things first, don’t worry about getting sponsors and all that until you’re at least 100 episodes in. I mean, if you are ardent about learning that stuff, now you can always reach out to us at artofcoaching.com/mentoring that’s artofcoaching.com/mentoring We’re always happy to help there but we really really really just want people to make sure that they are handling those basics first because there’s not.
Now that all address video because I know some people talked about this now in an ideal world. We would all have a content creator, or content creators that can not only set up soundproof rooms and multiple camera angles, and chop long form con And into bite size bits, put it on YouTube, put it on social, do all those things right? But like we don’t all have that ideal, right? Sometimes people that do that can cost you three grand a month minimum, you know? And this is where even like you look at the Gary Banner chocks and all that and they talked about, well, this long form can become that. Yeah. But you’ve got to staff that. And for some of you that might, the podcast might not be your only thing I know, for us, it’s certainly not.
But you know, there’s a reason, you know, those things aren’t always done. And we get people that will ask us that, too. They’ll be like, Why don’t you do this? Why don’t you do that? Because we are pretty grassroots. And we want to get to that point where we can do those things. But it doesn’t always mean that it’s right for every show, right, Joe Rogan Anam, like he kind of pioneered those little genius clips. But you’ve got to be staffed right that can get ugly really quickly. If you don’t have the right people to do it, well, then it’s hard to find those people even if you outsource, it is so at the very least, you know, we have a Logitech BRIO. And again, you can find this at that artofcoaching.com/favorites.
Click on podcast equipment. And we will at least get the some of the Zoom audio or Zoom video and put snippets on YouTube. And there’s some of those things that we can do. But we can’t do it all. It’s just one part of our business. So you want to make sure that think about what you’re doing there. And lock that in. Another thing I was going to say about the video there is you do want to be mindful of your background. I think that’s obvious. But I’m just trying to go down. You know, you don’t have to have anything supremely nuanced, but you don’t want your background to be like a window. You’d be surprised.
Think about that kind of stuff. It’s just as bad as when people think they’re speaking through a microphone, and they’re, oh my god, don’t use air pods. I swear, do not use air pods for interviewing. It’s awful. Don’t do it. No, airpods. Don’t do it. Other thing ideal, like if you were to ask and I’m just going down the list of what people have asked me somebody said is it better to have people come to you if you can? Sure. Audio quality, video quality, all that is going to be way better. If you look up the thing that the one that I did with Jack Crawford 10 plus years in the NFL, Stu McMillon, they were all in the same room. But that’s, that’s always going to be better audio and video because you’re controlling those variables, you’re not having to worry about digital interference.
That’s just not always a reality. You know, I remember I went on a big podcasts as a guest one time and they’re like, Well, you got to fly out to LA. We’re not covering that. Okay, all of a sudden, I meet them up on like the 36th floor of some building. And you know, I’m in the sound studio and they have, again, 510 people working there. How many of you have access to that? Probably not many. So yes, in an ideal world, we would love every, I’d love to fly people out there. Here. I’m spending a weekend with them. We’re recording content, not reality.
And I’m really telling this to more of the listeners now at this point than the host because most hosts know, that’s not a reality. But there’s a lot of things that your listeners are going to expect you and they don’t really always know the realities of those things. So just important to note. So I think we’ve touched on the majority of there’s anything I missed, please, please, please just go to artofcoaching.com/question there should definitely be enough here to get you started. But if not go to artofcoaching.com/question fired in.
We will do a follow up or you can like I said join our mighty networks community. That’s artofcoaching.com/community. Myself, Ally Becca are our host of virtual coaches. We have a vast network are there to answer any questions you can. I hope this was helpful. In the meantime, if you are listening at the time this is released. Happy New Year. If you’re listening to this anytime in the future, we’re glad to have you we appreciate you and check out more of our work at artofcoaching.com Thanks again
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