Taking time to do comprehensive audience research before speaking is the single greatest way to ensure our message comes across the way we want.
…And yet hardly any of us will do this thoroughly enough to make a real difference.
But we only get one chance to make a first impression and when people are trusting us with their time, money and attention- we have a responsibility to honor them at the highest level.
On today’s episode, we’ll cover the essential questions you MUST ask yourself (and your host) before you ever step in front of a group, including:
🔑Who will be in the room?
🔑What are they giving up to be there?
🔑What’s in it for them?
🔑How will they be able to apply what you say?
When you’re ready to learn other crucial tips, tricks and strategies for winning over your audience and nailing your messaging, join us at Speaker School.
References from the episode:
- Episode 202: Why Facts & Logic Don’t Change Our Minds
- Episode 205: Strategies For Becoming A Memorable & Dynamic Speaker
- Brett’s Speaking Form
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