The Non-Superficial Bull***t Conference
October 3 – 4, 2026
Phoenix, Arizona
Get Clarity. Get Unstuck. Learn How Some of the Best Handled Challenges In Work & Life
No magic bullets. No social media gurus. No hacks.
Actual insight to help you overcome the pain points, decisions, and problems most relevant to your life right now!
What It Is
(And What It Isn’t)
(And What It Isn’t)
Most conferences are built for a bunch of “world beaters” who want to 100x their life and sell their companies at multiples of a billion. They feed you surface-level hacks, hype, and performative bullshit.
THIS ISN’T ONE OF THEM
This conference is about how to navigate the messy realities of leadership, relationships, and life — told by people who have been there, done that, and are still doing it.
We’re bringing people together who have:
-
- Built and rebuilt businesses from the ground up
- Had to get creative when trying to balance work & family
- Reinvented themselves personally & professionally
- Pivoted careers when everything was on the line
- Overcome fear of failure, success, and impostor phenomenon
You don’t need more “secrets.” You need strategies to navigate hard conversations, setbacks, and the chaos that comes with building anything — a career, a relationship, and a life—that you actually want.
Why You Need to Be In This Room
Actionable Solutions That Can Provide Immediate ROI
We understand you’re not made of money, and we don’t host events where people don’t provide practical solutions. If you come with an open mind and think critically, you’ll get immediate ROI. The value of one well-implemented idea speaks for itself.
Genuine Connection As Opposed to Just “Networking”
We take great pride in bringing together people who actually want to support each other, not just trade business cards. You’ll meet folks here you’ll stay in touch with for life.
Topics That Actually Reflect Seasons of Life We All Deal With
Our audience is filled with parents, single professionals, and people who work more than 30 different industries across all life stages. The topics you’re going to hear about will reflect that diversity.
Collaborative Problem Solving
This isn’t just about listening to speakers. Our breakouts are designed to help you tackle the exact, brutal challenges and hard conversations you are currently facing.
Direct, Unfiltered Access
No barriers. Get real answers during live, unscripted Q&A sessions with experts who had to figure it all out when the traditional playbook completely failed.
Small Group Format
We cap the number because we believe smaller is better for getting things done, engaging with some great humans, and optimizing learning.
Think of this as a backyard BBQ with some of the most interesting and genuine people you’ll ever meet.
No trust falls, rah rah speeches, or jargon-filled keynotes.
Expect to get ideas, answers, and peace of mind from knowing you’re going to walk away with more clarity so you waste less time, make a bigger impact, and gain the perspective you’re looking for.
Featuring
Brett
Bartholomew
Jason
Leydon
Missy
McBeth
Gunnar
Peterson
Stu
McMillan
Kelly
Starrett
Juliet
Starrett
Jess
Elis
Sanjeev
Javia
Jen
Widerstrom
Choose Your Level of Access
Pre-ordered The Antihero Advantage?
Get $50 off any tier
Forward your order confirmation email to info@artofcoaching.com and we’ll send you a discount code.
General Admission
$299
$249 with Book Pre-Order
- Full 2-Day Event Access (All Keynotes & Panels)
- Live, unfiltered Q&A Sessions
- Coffee, water & snacks on site
Pro Access
$399
$349 with Book Pre-Order
- Everything in General Admission, plus:
- Priority seating (closer to the action)
- Onsite access to private gym, pool, hot-tub etc.
VIP Access
$599
$549 with Book Pre-Order
- Everything in Pro Access (priority seating, private gym + pool access), plus:
- Capped private dinner and roundtable with Brett and the guest speakers
Contact Us For More Information
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