The Non-Superficial Bull***t Conference
October 3 – 4, 2026
Phoenix, Arizona
Get Ready for the Ground-Level Truth
This isn’t about endless motivation or searching for a magic bullet. Over two days in Arizona, expect an intimate seminar experience with live talks and breakout sessions covering real conversations around fitness, life, training, business, and development. We’re skipping the performative fluff to bring you battle-tested strategies from leaders who have actually built it from the ground up.
What It Is
(And What It Isn’t)
(And What It Isn’t)
Most conferences are built for a bunch of “world beaters” who want to 100x their life and sell their companies at multiples of a billion. They feed you surface-level hacks, hype, and performative bullshit.
THIS ISN’T ONE OF THEM
This conference is about ground-level truth. It’s about the messy realities of leadership, business, and life, told by people who have actually lived it.
We’re bringing together people who have:
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- Built and rebuilt businesses from the ground up.
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- Struggled through failing relationships.
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- Changed cities and uprooted their lives.
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- Pivoted careers when everything was on the line.
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- Had to figure it all out when the playbook completely failed.
The Through-Line is Real. Because people don’t need more “secrets.” They need real strategies to navigate hard conversations, brutal setbacks, and the absolute chaos that comes with building anything that lasts.
Why You Need to Be In This Room
Actionable Solutions, Zero Theory
You won’t find 10x life hacks or surface-level hype here. You’ll leave with practical, battle-tested strategies to navigate setbacks and the chaos of building a business.
Real Conversations Over Posturing
Stop paying to be pitched to. Connect with people who value ground-level truth over trading business cards and networking for status.
The Messy Realities of Leadership
We skip the polished corporate scripts. Hear from operators who have struggled through failing relationships, uprooted their lives, and had to rebuild from the ground up.
Tactical Problem Solving
This isn’t just about listening to speakers. Our breakouts are designed to help you tackle the exact, brutal challenges and hard conversations you are currently facing.
Direct, Unfiltered Access
No barriers. Get real answers during live, unscripted Q&A sessions with experts who had to figure it all out when the traditional playbook completely failed.
Zero Performative Bullshit
We intentionally cap the room to keep the energy real. If you want a massive stadium filled with hype, go elsewhere. If you want the truth, you belong here.
We aren’t bringing in professional keynote speakers who just talk about theory. We’re bringing in the people who actually do the work.
Expect an intimate experience covering real, unfiltered conversations around fitness, life, training, business, and development. No surface-level nonsense.
Featuring
Brett
Bartholomew
Jason
Leydon
Missy
McBeth
Gunnar
Peterson
Stu
McMillan
Kelly
Starrett
Juliet
Starrett
Jess
Elis
Sanjeev
Javia
Jen
Widerstrom
Choose Your Level of Access
Pre-ordered The Antihero Advantage?
Get $50 off any tier
Forward your order confirmation email to info@artofcoaching.com and we’ll send you a discount code.
General Admission
$299
$249 with Book Pre-Order
- Full 2-Day Event Access (All Keynotes & Panels)
- Live, unfiltered Q&A Sessions
- Full event recordings so you can re-watch the strategies that matter
Pro Access
$499
$449 with Book Pre-Order
- Everything in General Admission, plus:
- Priority seating (closer to the action)
- Small-group breakout sessions for targeted problem-solving
- Access to the exclusive networking mixer
VIP Access
$599
$549 with Book Pre-Order
- Everything in Pro Access, plus:
- Capped private dinner and roundtable with Brett and the guest speakers
- Extended, VIP-only Q&A access
- A premium, hands-on resource bundle to take the strategies back to your team
Contact Us For More Information
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