We’re coming at you with a special BONUS episode! On today’s show, Brett is joined by Ali for a casual Friday conversation in which they answer your most difficult questions, talk about what they’re nerding out on and share their take on current events.
On today’s episode:
- How to approach conversations about race, gender, & politics as a leader
- Programming essentials for youth athletes
- Strategies for working with someone you just can’t stand
- Ways to create passive income
- NFT’s and Cryptocurrency
If you want your question answered on our next casual conversation Friday, make sure to subscribe to our newsletter – artofcoaching.com/begin and be on the lookout for the next Video Ask request!
Other resources mentioned today:
- The Art of Coaching Reading List
- Our Digital Course For Building A Values Based Brand
- What Drives You Quiz
Connect with us @aoccoaching on Instagram!
TRANSCRIPTION
Brett Bartholomew 0:06
Welcome to the Art of coaching podcast, a show aimed at getting to the core of what it takes to change attitudes, behaviors and outcomes in the weight room, boardroom classroom and everywhere in between. I’m your host, Brett Bartholomew. I’m a performance coach, keynote speaker and the author of the book conscious coaching. But most importantly, I’m a lifelong student interested in all aspects of human behavior and communication. I want to thank you for joining me and now let’s dive into today’s episode.
Hey, everybody, welcome to a special episode of the podcast something new we are trying here called conversation Fridays, although my co host la Kirschner thinks that we may call it frisky Fridays instead. Ali, welcome to the show.
Ali Kershner 0:56
Thanks, Brett. I think like our audience probably will like frisky Fridays better than conversation Friday. Yeah,
Brett Bartholomew 1:02
I think they will, too. Mainly because the point of this guy’s and this is something we want you to write in, you can reach us at info at art of coaching.com. We want to do something informal, something that’s more a little bit chit chat oriented, wide range of topics. Some very serious we can do Q and A’s, some a little bit more lacks, so that it’s a Friday, and you’re you’ve made it through your books, you’ve made it through more of your educational podcast episodes, you’ve Of course, listened to the one that we drop every Monday, and you just want something a little bit more chill. You can tune in Ali, am I missing anything there in terms of the pitch?
Ali Kershner 1:35
No, I think well, we’ll probably discuss, you know which crypto you should buy and what courses you should take. And all those other things that we love talking about on there things that
Brett Bartholomew 1:44
we’re obviously experts in will also address issues like why does my shoulder hurt? And can you help me with my neighbor? Or why does my apartment buildings smell like soup? So I think any of these questions are welcome. One thing that we’ll do if you guys are on our newsletter is we do bring out what’s called a video ask. So some of you know this because you’ve already responded but periodically will ask you to submit a question. And these are the episodes, we’ll we’ll answer those questions as well. So whether you want your name read out loud or not, you can submit stuff via our newsletter. And we will lock these in. And you can also follow us at a o coaching on Instagram as well. All these will be linked in the show notes. But more importantly, Ally, because you’ve been on the show as a guest. This is an opportunity. You’re now a full time member of the Arctic coaching team. Why don’t you tell everybody about your new position? And what brought you here and where you came from?
Ali Kershner 2:39
There’s no hand horn.
Brett Bartholomew 2:41
There’s this ally Kershner Welcome to the show.
Ali Kershner 2:45
That’s fine. Like it vague? No, no, thank you. This is quite the honor to be on the podcast officially on the other side of things as a member of the AOC army. But yeah, but you know, I’m I’m now officially on board. I was spent the last week with you guys out at HQ, which was a ton of fun. Just kind of getting to see the the operation in person since I’ve been working remotely from California. But what’s my title? I think I’m going by director of creative strategy. Yeah,
Brett Bartholomew 3:15
hey, listen, don’t act like you don’t know, you made up the title. So let’s don’t say what’s my title? Would you give me you made it up?
Ali Kershner 3:21
Well, no, no, I just mean that it can, it can shift and morph, you know, just the same way our company is going to do probably over the next many years. So, you know, for people who are listening to this podcast in 2037. You know, they might, they might go back and be like, Wait, Ali was the director of creative strategy. That’s interesting. You’re
Brett Bartholomew 3:40
gonna get an NF T of you right now. And ft of this episode will be sold in 2037
Ali Kershner 3:47
for no less than $7 million. Yeah, exactly. Or maybe we’re buying NF T’s and crypto at that point. So we’ll have that conversation later on. But yeah, I, let’s see, I guess, maybe in my role, and maybe it’d be helpful to describe what the director of creative strategies supposed to do, because I’m still figuring that out. But so far, it’s been working on digital marketing, which is new and exciting. It’s been doing a lot of copywriting. So, if you see a newsletter, you don’t like it didn’t come from
Brett Bartholomew 4:18
- Of course, of course not.
Ali Kershner 4:22
And then, you know, helping run these apprenticeships, which, if you haven’t been to one, what are you waiting for?
Brett Bartholomew 4:29
Telling me that now international folks have a little bit of an excuse, but with us doing it? In the UK, October 9 and 10th. That those excuses are now dwindling. And so like we say a lot of times, guys, everybody will announce that we’re in a city will say hey, we’re coming to Dallas. And then somebody goes, Well, are you going to come to Waco? No, not yet. But we’re in Dallas, or if we go to Dallas and somebody’s like, oh yeah, great. You finally came to Dallas, but I’m on the west end of Dallas and you’re on the East End You guys, at some point, you just got to get your ass up and go somewhere to do something. We travel all over. And we understand that you have families and a wide variety of things. But we these are also worth your time. So please make sure and check those things out at art of coaching.com, forward slash, apprenticeship. Ally, anything you want to chime in on that before we get started on the actual content of the show?
Ali Kershner 5:25
No, I mean, I think if you look at our map, we’re already coming, you know, all over the country. And like Brett said, all over the world. So you know, just think of us as a rock band, we’re coming to cities near you get your butt there, no excuses, and come hang out with us and have some fun.
Brett Bartholomew 5:41
Exactly. All right, we’re going to do a mix of things. We’ll we’ll honor our base by talking a little bit about performance training conditioning, we’ll honor our new and emerging audience by talking a little bit about leadership related topics and anything that comes to mind there. And then we’ll answer a few questions. We do want to address a couple of things that we had people from our newsletter shout out to us. And this one, we’re like, gonna dive right into the deep end here. It comes from Brad, well, we’ll just leave it at that right there to be smart about privacy and what have you. And Brad basically framed up a question that said, man, and we are going deep, you know, or this one’s going already, you know, with with all the social issues that are being brought up. Now, whether it’s about race, or how people identify from a gender standpoint, or, you know, just financial equality and any of these things, right, hot button issues, no matter how you want to slice it. He had mentioned, you know, where do you go? Where? How do you address it when you’re a leader? And people ask for your opinions on these things? And the questions they form aren’t really specific. And so you’re not really sure? Are they trying to pin you into a corner? Or are they trying to see where you really stand? How do you how do you manage this? And you know, I remember forwarding this question on to you. And, and I’d like you to open this one up, just in terms of how you interpret this. And and some thoughts you have around it before we kind of dive in tactically on it.
Ali Kershner 7:07
Yeah, man, what a sticky question.
Brett Bartholomew 7:09
That’s why we had to start with it otherwise, yeah.
Ali Kershner 7:13
Right. No, and I appreciate that. I hope that’s why people are listening to this podcast is because we’re not afraid to go. Right for the things that make you sweat a little bit. But I think one thing that I’ve tried to do because, right, wrong, or or, or indifferent, these things are brought up in conversation, and you don’t want to be the person that, you know, beats around the bush and tries to give some non answer. But you also have to be really careful, because it’s easy to say the wrong thing. And so in terms of dealing with situations in which somebody’s asking you questions about your stance on race, or your stance on gender, I think it’s really helpful to take a very questioning approach, at least in my, in my experience were, you know, really trying to seek to understand what they’re trying to get out of the conversation, because like you said, they might be trying to pin you in a corner and get you to admit to something that, you know, maybe you’re you haven’t fully, fully formulated an opinion on, right. And I think a lot of it comes down to, you know, admitting where and what you don’t know, and that you’re trying to learn about this, as you are going through as you’re going through it in real time. And, you know, I’m trying to give some something tactical to the audience in terms of, if you find yourself in a situation where you’re talking about a topic in which either you don’t know enough to have a really well formulated opinion, like I said before, but you want to give them something or you want to have a good conversation about it. I think the the default for me is to start by asking, you know, where their stances on it. So referring back to them, I think you can demonstrate what we call referent power, which is like kind of creating some, some bonding between the two individuals, by asking them to help you understand, you know, something that you don’t, and that you maybe think that they they do have some more knowledge on. But you know, also, you know, you don’t want to, like I said, give a non answer. So, you know, and I’m kind of working through this, as I’m speaking out loud it this is this is really sticky. So, maybe admitting upfront that that is a work in progress. You’re continuing to confront these issues as a systematic practice, but you’d like some help on the back end, understanding where they’re coming from, what you can do to to better educate yourself without putting the onus on them to educate you. I think that’s really important. What I’ve heard from a lot of my friends in particular, you know, I have a friend who’s, who’s African American, and you know, I came to her right when a lot of this race and racial inequality stuff was coming out and I was like, hey, what would you do? I suggest I do to better educate myself and she’s like, Ally, I’m going to be completely honest with you. It’s not on me to educate you, that’s a responsibility that I’d like you to take on. And I’m willing to help you. And I’m willing to share, you know, resources that I found useful. But I’m not going to sit here, worrying about all the stuff that I’m dealing with in my life, and then also worrying about educating you, I need you to take some responsibility in that in that arena. So I don’t know. But I don’t know if that answered the question at all. But I think operating from a place of I don’t know everything, and I’m trying to seek to understand here as well shows a lot of vulnerability, and also willingness to learn.
Brett Bartholomew 10:39
Yeah, and I think those are good takes and your mention of I don’t know if it answers a question, I don’t know if anybody has the answer to that question. Right? I think that what matters is you get perspective. And, and that’s what we can do is collectively we can offer our thoughts and our perspective around it. And then somebody can take that and use that to anchor, you know, a starting point for them. You know, I think if you and I certainly don’t ever want to be redundant, so I’m going to acknowledge everything you said. And I’m going to come at it from a different angle, mainly to try to give members of the audience you know, two points to drive from, I think that you know, when, when you’re a leader of an organization, or let’s say, you’re somebody that does have some kind of standing in your community, or even if you just have a relatively higher than average profile on social media, or something where you can get caught up in people trying to play gotcha, I think that that’s an interesting twist as well. I think that one thing that I’ve learned personally, is you and I could do 17 different podcast episodes on this, we could bring in experts on it, what have you. But five years from now, if we say something that gets misconstrued or twisted, all of that prior goodwill and all that prior work that we did to make our stance clear on something doesn’t even get dug up. You know, most people just go with the now and I think that was alarming. And something that we experienced together earlier this year is we’ve had a lot of podcast episodes that tackle tough social issues, right. We’ve had members from the police, the law enforcement community, we’ve had members, I mean, we’ve had a pretty diverse set of guests on this show. And none of it was to meet a quota. We’ve had people that are in wheelchairs, we’ve had people from the Asian demographic, African American demographic, and these are things because these are people in our life, right? Not now. Because we, you know, I think about it, and I’m sorry, I’m gonna put it on blast. I travel on a particular airline. And when you walk out of the, you know, when you get off the plane and you walk down, you can basically see that the airlines HR department almost blatantly did everything they could to not get sued, right, they have every single kind of diverse representation of a couple or an individual locked in there. And and that seems saccharin. Right? I’d like to think that most people that follow us know that we did not take that approach. Yet, it is disappointing to know that literally any sound bite and God knows what goes on with deep fakes in the future, somebody could make it seem like you said something ally. And no matter what you’ve done in the past, it’s not good enough. So I think that, you know, one thing that people can do is instead of putting yourself in this position where somebody is trying to ask you a question, and it’s like the one soundbite that could you know, ruin it all, or what have you, you know, you just need to speak honestly, like you said, Ali, maybe you’re somebody that you’re not sure what your views are, and just say, Listen, this is a time of rapid change. And I’m still trying to figure out how to address these kinds of things. I know how they make me feel right. If it’s something that is about violence, that’s obviously not going to make somebody feel good, right, this, this makes me feel disgusted. I don’t know that I have a comment on it. I think that’s okay to say that now, whatever somebody’s going to do with that. That’s tricky, right? You know, I’ve had people asked me to blatantly state what I believe in certain things on my podcast. And I think that, if that fits with something that we’re already talking about, and it’s organic, why would I not. But I also think that you have to be very careful of the power plays of other people, where they’ll try to pin you into a corner just so that they can say, gotcha, so that no matter what you do, you know, you’re you’re not going to win. And so unfortunately, it’s it’s tricky, because you can’t even utilize honesty is the best policy, because it might have been honesty coming out of your mouth. But then they took a soundbite and made it a headline to seem like something else. You know, I’ll give another example of this. I think that, you know, it is important that people just know where they stand on things, right, as a company in art of coaching. We have very firm stances on anything that that obviously we are not supportive of anything that has racist undertones, or sexist undertones or what have you. I mean, shoot, I’m the only male that works in our company. And again, that’s not to meet a quota. But I think that, you know, it’s this fine line. And the other thing I will say is this, here’s something I definitely have a hard stance on. And you and I talked about this we’ve done donated in the past to Alzheimer’s foundations and, and things like that. And we’ve had people say, Well, why don’t you show your receipts? I think that there are certain things that you absolutely do not have to share. Right? I think that if somebody is asking for your view on something, and again, there’s this organic cross section where that makes sense. I think that that’s fine. But if somebody if we’re like, hey, we donated a percentage of proceeds to this, and somebody says, show your receipts, I don’t know a well intentioned person that would just come out of the woodwork and say those things. So while it’s tricky to gain or understand everybody’s intentions, you know, I don’t think I’ve ever gone up to somebody I respect and, and basically, tell them to prove themselves of, hey, I’ve looked up to for a long time, you better use your platform to do this. And this and this. And this, it’s not I don’t look at it as my place to tell other people how to use their platform. And I think that while it’s okay, that people can suggest how to use ours, I think that it’s ultimately your choice, right? I think that you need to stand for things that you believe in. But I don’t think you should be bullied into telling every single person, every single thing about your life, there is a right to privacy. So I know that one might be contentious, and I’m open to that being misinterpreted. That’s the nature of the game. But I think that people shouldn’t be bullied into having to tell everyone where they stand on every single subject, every moment of every day. Is that clear? Yeah.
Ali Kershner 16:25
Yeah, exactly clear. Perfectly clear, I should say. And I was just going to jump in and say, You know what, I reserve the right to change my opinion on something and change my mind and to grow, by the way, because I feel like I’ve said things in the past that I no longer believe I’ve said things in the past that I regret. But I also am out there challenging my own assumptions and biases actively, you know, I do try to get uncomfortable, I try to learn new things all the time, I try to talk to diverse sets of people, I live in an extremely diverse, you know, place, but I’ve never always been right. And I hope that I’m never always right. And so the expectation that comes from Kancil culture is that you can’t put anything out there unless you’ve cited it with 1000 sources in your bibliography. And you’ve had it, you know, spell checked by every single diverse sub sect of the culture. And that’s just not realistic. So I’m sorry, and I love that we have a platform, but we’re not always gonna be right. And by the way, if we say something wrong, I think we should have the right to learn and grow from that without being labeled as horrible people,
Brett Bartholomew 17:36
ya know, that that you put the cap on that perfectly. I think that that’s, that’s what’s scary is this idea. I talked to somebody the other day, and he used to work for Boris Johnson. And he had mentioned that they had conversations at the government level about this idea that when you look at, you know, when you look at the way the world’s going with that canceled culture, and somebody he had spoken to that was a good buddy of his that said, Listen, if we go that route, we’re gonna have this pseudonym economy, where people are not even going to have businesses anymore under their real names, or you’re just gonna be able to anybody that’s got a digital business, right? You’re never going to know. And we look at social media, which is already a huge Tinder pile for these things, right. And it’s usually started by people that have fake accounts, they’re not verified, they never use their real name. So imagine if that’s what this becomes if people become so freaked out about getting called out for anything they say, or getting twisted that now you no longer even have a relationship with the brands that you’re buying, or the people you’re buying from. And it sounds drastic, but so did a pandemic, where you know, the entire world would be made to wear masks and do this and shut down. Drastic stuff happens all the time. So I think I think we knocked that one out. Do you feel pretty good about that question?
Ali Kershner 18:53
Yeah, I think so
Brett Bartholomew 18:54
cool. This, this next one had kind of burned on me a little bit. And I almost played the clip online. We had a question from somebody. And this is more of a training one, where an individual had said, and I’m going to try to pull this up without the audio plan. Here it is, Hi, I’m blank. I’m gonna protect the name. And I’m a Physical Education slash strength coach for a small school, grades six through 12. Here is my question, what is the most important foundational movement? Or what are the most important foundational movements? Should I start and how do I get how do I progress them as they get older? So there’s a couple of typos in here but in essence, saying that they work with middle school to junior high kids in middle school, junior high, and you know, what are the most important foundational movements and how they should progress them Ali? You were the strength conditioning coach for a national championship winning team in Stanford, women’s basketball. I’m gonna have you take the first crack at this question.
Ali Kershner 19:55
Well, I mean, I think, you know, unfortunately, and fortunately We have the opportunity to answer questions like this. There’s so much that goes into my answer. What I, if I were to think about this, you know, from their point of view, right, it’s easy to easy, it’s easy to ask this question, because there’s so much you have to know, to go into writing a program. But it’s hard for us on the back end to understand how to best guide an individual like this without an understanding of the the broader context here. What do these individuals already know? What’s the training background? What’s the training age? What’s the, you know, population? What’s the goal? You know? And I think, yes, I, if I were to give one clear answer, I would say the foundational movements are squat hinge push pole, and some sort of rotational and anti rotational core. Now, I don’t know if that would answer that guy’s question or the scows. Question. I hate to say that, that’s where I’m gonna have to leave it. Because without knowledge of what they can do and what they want to be able to do, there’s really not much else that we can provide. Because that would be like going to the doctor and saying, I’m sick. What should I do? I don’t know, what are you sick with? What are you? What are you hoping to get out of this visit with the doctor? Right? So respectfully, I would love that question back at that individual and ask them for more context. And I think that’s where we often have to default, because we this is not something you can answer in a vacuum, and strengthen conditioning, like anything else that we teach and learn cannot be just clearly written out on a prescription pad and handed over to an individual if it was, then we wouldn’t have jobs as coaches. And, you know, it takes kind of the fun out of it when there’s just a simple answer. So I would encourage this person to, you know, understand that there are definitely foundational buckets of movements and progressions that are, you know, recommended for very beginners. But also, we need to understand the nuance here. And we need to understand where in this gray area they currently reside, so that we can better prescribe for them.
Brett Bartholomew 22:10
Yeah, and the point you touch on the beginning of context is super important. And I think that questions like this always bring up much like you, you said, ally, a wide range of emotions. For me first off is, of course, you’re always grateful that somebody feels comfortable enough to ask a question, right? You want to, you want to make sure that they understand that that question is appreciated. I’d also be lying though, if I said that they don’t make me feel a bit defeated. And those questions make me feel a bit defeated. Because, you know, there’s been more and more research and God knows how many books and articles published on this kind of stuff since 1970. And even before that, but more popular, you know, from 1970 8090, what have you, you know, we at art of coaching.com, forward slash reading list, have a litany of books that have been produced that literally can take people from the root to the fruit, you know, from Mike Boyle’s books to Dan John’s easy strength to the most basic books imaginable that basically say, what what are the simplest things you can do? And how do you progress and, and there’s even charts and entire courses about this, right that, hey, standard kind of common sense, simple to complex, you look at movements that are similar, similar biomechanically, like a split squat and a lunge. And you know that because a lunge is more dynamic, because your feet are going to move during it, where in a split squat, they’re routed to the ground, lunge variations are more challenging. And a forward lunge is probably more simple. And for most people than a lateral lunge, or a rotational lunge, we have the general idea. And there’s a great episode we did with the podcast with Jim kill boss. So when working with kids, now, it’s probably a good reminder to send to this individual that, you know, you should master some aspect of your body weight before you look at external load. And that doesn’t matter how old the kid is, you know, why would you put somebody under a benchpress? You know, where really, they don’t have to support much other than the bar and the load, if they haven’t been able to do really clean push ups where now they have to engage their core, and you know, their shoulders and their glutes and what have you. And so, I think what’s disheartening is knowing that there’s so much information out there like that. And you know, yet we still get those questions. And that’s not a knock on the individual. It’s a knock that maybe that information is not easy enough to find, although you’d have to imagine with Google and things like that, that that is and God knows how many Instagram accounts. I think the other thing that you want to look at, you want to give the individual the benefit of the doubt, you know, they follow us they support us and we’re grateful for that is maybe they just wanted our take and no matter how much information is out there, that that then they want ours I think again, it goes into the disheartening part though, knowing that we put out videos on this we have podcasts episodes, but then how do you ensure people find those things? So that’s the trick overall, the issue with the information age is the information age has brought all this stuff into the world. But it still ultimately taught people what to think instead of how to think. So you and I could have theoretically do one episode every week on how to progress, a squatting movement, a hinging movement, a pressing movement, what have you. But five years from now, we’d still get that same question. And we’d say, hey, go back and listen to these episodes, but you’re leaving it up to maybe that person’s probably not going to listen to those episodes. So where do you go with this kind of learned helplessness? And again, not accusing this person of having that giving, just taking this in another direction of saying that that could happen, you know, and more importantly, how, what do we do to address the fact that this individual has given a job without being adequately prepared for it? Right, that that organization that hired him or her should have said, Hey, do you have formal training in this? I mean, because again, not everybody can just wake up and be a strength coach, you know, you you have go through your undergraduate and do you have your gut? What was your educational background?
Ali Kershner 25:57
Yeah, I mean, I, my undergrad was not in in this, but it was in science. It was in evolutionary anthropology, which we can talk about later. But yeah, you know, and then I got my master’s in exercise science and did a master’s thesis and then, you know, obviously got certified through the NSCA. And there’s, yeah, there’s a significant amount of time research money education spent to get to the point where, you know, you are eligible to coach at a certain level and feel qualified to do so.
Brett Bartholomew 26:26
So, so all that said, this is what I’m going to cap this off on in two minutes or less. For anybody that has that question in the future. Please do as Ali said, and always think about the nature of the questions on our art of coaching, Instagram account, we talked about, there’s less powerful questions that are like yes, no, or hey, which, who, when things that inherently create a dichotomy, like, which one is best? Who do you like better? You know, what have you? And then there are questions that start with what or how or why, or what if those tend to be more powerful questions. So it’s one thing to say, you know, what are the foundational movements? Yeah, that’s more powerful. But then giving that context of saying, of this population, in particular people that have no training background, or hey, this is my background. I’ve never been in strength conditioning, I don’t understand biomechanics. What should I do? That said, if you have this question, what I’d recommend is again, go to artic coaching.com, forward slash, reading lists, there’s stuff there. And then on my website, Brett Bartholomew, dotnet, we have a whole basic simple tutorial on program design, how to set up training splits, how to progress, certain movements, it’s very simple. But it will be a great foundation for anybody that does not have a background. The final thing I’ll say, and we’re going to speak general here, this is absolutely general. So Buyer beware. But you you there’s three principles, you want to focus on things that are ground based where your feet are on the ground, right. So that would be like a deadlift or a squat or a lunge, or a med ball throw things that are multi joint things that you know, exercises such as a pull up, as opposed to a bicep curl should be emphasized because you get more muscle work, which is going to give you a better response for the body. And then things that are multi planar. So rotational and side to side and what have you, then you build off what Ali said, push pull squat hinge, you create little columns for all these and this is way over simplified. But I want to give people something, and a lower body push would be like what Ali go ahead and give them an example. Lower Body push would be like a squat. Great. And an upper body pull would be like a
Ali Kershner 28:34
dumbbell row, a TRX row pull up, like you said,
Brett Bartholomew 28:38
Yep, so you have horizontal, you have vertical. And the key is to kind of balance the ledger over the course of the week. Now, unfortunately, on this episode with that question, we can’t tell you how, what you should do on what day because that depends. Are you training Monday, Wednesday, Friday, Monday, Tuesday, Thursday, Friday, when I worked with men’s and women’s tennis, we had to train Monday, Tuesday, Thursday. So again, you appreciate what Ali said, you couldn’t go into a doctor and say, Man, I’ve had a cough give me this, there is a amalgamation of things that you have to consider. And unfortunately, you guys are going to have to do that research. But those resources are available for you at art of coaching.com. Anything else ally?
Ali Kershner 29:18
I’ll just say to cap that point. You know, we could let’s just say perfect world, we came on here with the intent to answer that individuals question to the best of our ability. Guess what, Brett and I are probably gonna have different answers to this because of our background and our context in the perception that we carry in the baggage that we carry into the conversation. So yeah, even if we wanted to have a clean set of answers for you, we would not be able to because Brett has a background in different sports and athletes than I do at different levels, different times different requirements. So even if the perfect situation existed, it still doesn’t exist.
Brett Bartholomew 29:55
Yep, no 100% Ellie, I’m gonna let you lead with this one as well. We have a great Want to hear and this individual didn’t care what user name so he said, Hey, coach, my name is Brian, nice to meet you. I’m very interested in having a passive income, I’ve realized how quickly strength and conditioning can suck the soul out of you. And even though I love it, I’m trying to find ways to basically pad his income. Right? And we and we know for any of those not listening, or that that are not strength coaches, this isn’t new to you. Every field has its kind of barriers and what have you. And people, by and large, are always looking for a little something extra, whether it’s for savings for their family, or what have you. So please make sure you continue to listen, because it’s not going to be as trained to coach answer, Hey, I heard of a couple of methods out there in the market, such as affiliate marketing, for example, but I noticed that people don’t really explain how to actually start these sources of income. Any tips for a newbie Now granted, Ali, he doesn’t go on to say, is he looking for information on affiliate marketing? Or is he just looking for a passive income? So let’s stay with passive income? What advice would you have for somebody like this that’s interested in starting something of their own, so they can gain passive income,
Ali Kershner 31:04
I think the passive income thing is going to be the thing of the future. Right. And, and especially for strength coaches, because I think a lot of strength coaches do have some time, and they might have some energy to devote elsewhere. And also maybe some unique skill sets that go along with being a strength coach. So I think this is actually a critical question to address address going forward, especially into the year 2021. So or in future as well. But you know, I think the first thing I think of is when trying to identify a passive income, I think the key is, one to identify problems that you see in the world, right. And you know, whether that’s, you know, still trying to think of a good example here, but you know, whether that’s, you want you you, you have a hard time finding a good resource on like what we were talking about,
Brett Bartholomew 31:57
or you could go with grocery delivery, like things like Instacart, and stuff,
Ali Kershner 32:00
be anything like, look for areas in your life, where you’re just like, Ah, this could this could be a little bit more efficient? Or what if this was solved a little bit better? And yeah, I think, kind of keeping those ideas on one side of the ledger. And then on the other side, just thinking about, you know, talents and things that you’re pretty good at, like, you know, I think Brett, you’ve posed to to our coalition group before, you know, what would your friends pay you $1,000 to do right now for them, whether that’s, you know, create a bouquet of flowers, whether that’s to hand, you have great handwriting, and you could do calligraphy for them, whether that’s playing the guitar at their kid’s birthday party, like what are some unique skill sets that you have, and that you’ve cultivated over time, maybe things that you just enjoy. And then, you know, finding if there if possible, a marriage between skill sets you already possess, right, they aren’t going to take a huge amount of time and money to further cultivate, and also a problem that you currently see in the world. And if you can find some sort of creative way to marry those things. For example, I have a friend who was a coach. And she had, like I said, this incredible handwriting. And she she saw a problem that a lot of her friends were getting married, and they were spending 1000s and 1000s of dollars on things like sending invitations out and sending, you know, gift cards or not gift cards, but you know, like, thank you notes after they get Yeah, it adds up. And yeah, it adds up. Absolutely. And she’s like, well, you know, that’s something that I like doing it, you know, I can just sit in front of TV, and I can do this handwriting knock it out. You know, what if I put my handwriting on Etsy, and offered to do wedding invitations for people, and all the sudden in her free time, while she was watching TV at night, she was suddenly bringing in like, between five 500 and $1,000 extra a month, you know, and so I think of, you know, it’s not necessarily a passive income, that’s more of a side hustle. But thinking of skill sets that you already have, that are going to solve problems for an audience that maybe you already are connected to through whatever your church or your group of friends or whatever. And using those methods to kind of just create a little bit of extra cash or income. That’s a great place to start. I would, I would recommend that you and this is a shameless plug for something that we have. But we have a workshop called Clarity, which basically allows you to identify something that you’re good at what unique, you know, skill set you currently possess, where there’s a gap in the market, and then how you can use those skills to leverage that gap in the market. And that’s art of coaching.com/clarity. So that’s, that’s where I would start and that’s where I would send this individual. I don’t know if you have any suggestions on that front, Brent?
Brett Bartholomew 34:49
No, I think, you know, I don’t want to belabor everything and I think that there’s times where you knock it out of the park and there’s not much else. I mean, there’s always more that could be said whether it should be said as another story. Like you said, Folks Because on problems that need to be solved, I think that rarely do I find that to be the issue for people. I think that most people have too many ideas about, you know what this thing is, but they’re not really clear on their audience or their marketing. And they don’t understand how, how nuanced that is, I don’t think that they understand how hard it is to actually get it into the hands of those individuals. We now live in an attention economy, it’s very hard for people to get the attention of others, because there’s so many loud voices out there. And so I think that the bigger issue and again, like you said, it sucks, but you can’t, we’re not going to feel bad about plugging something we created to help solve that problem. So whether it’s the clarity workshop, or our blind spot course, those are the things that we did. And we did that because countless people asked me, Hey, Brett, how did you build this? Or how did you do the book? Or how did you do that? And you know, you can answer for that for one person, or we can do this on the podcast, or we can put out a course that helps 1000s of people do that. And so I think that, you know, making sure that what you’re doing is, is based on a something that’s actually a perennial issue, and it’s a commodity, not some kind of convenience. You know, let’s give a nerd example here real quick. I just started dabbling a little bit in investing in cryptocurrency and Ali, and I’ve had some talks about this. And I’ve had to do a lot of research on it. I’m not somebody that’s trying to like get rich quick on it. I’m more interested in blockchain, the underlying technology than I am the currency. So within that, of course, you have things like Dogecoin, and whatever else, and these are these mean tokens, and what any smart long term investor would tell you, no matter how many overnight millionaires there are, is that you have to separate fundamentals from the moment and at the end of the day, whatever cryptocurrency ends up winning out, whether that’s a theory, um, or Bitcoin or Cardano, or something like that, it’s actually got to be based on sound fundamentals, something that is based on a meme or an internet, I mean, without sound fundamentals just isn’t going to work. Now, you could look at that with companies like GameStop, or AMC as well, that, let’s look at AMC, because I think Gamestop has done a lot of things from a leadership structure standpoint to change some stuff. But you know, there are some people that think the movie industry will never be profitable again, unless they rapidly change their business model. And at the time of this recording, Wall Street beds is doing the Reddit thing. And AMC was soaring, and now there’s a short squeeze and what have you. And the long and short of it is, again, people that have been in economics a long time, and they can be wrong, you know, say, Listen, it’s great if we now live in this time, where you know, with these apps, people can get in and they can, they can buy, they can buy and they can inflate these prices. But you can’t associate the price of a stock now, with the actual fundamentals of the company running it because people are artificially inflating prices to get a quick gain. And so that that’s that’s a, you know, it’s a road that not many should take, right? That’s that day trader Quick Play row that many people don’t have the three T’s that my father taught me time temperament or talent to manage, we’re, we’re usually better off investing in companies and organizations and people that have a proven track record of sound fundamentals. So you need to do the same thing with what you’re doing, too, with what he said about affiliate marketing, I mean, affiliate marketing for anybody listening is just this idea. Like, let’s say Ali and I created something today, and we say, Hey, guys, if you share this, you can get 30% of whoever signs up for this new thing that we created. And the idea is that you’re crowdsourcing sales, right? You’re you’re getting people that believe in what you do, and having them tell their friends, it’s not a multilevel marketing thing, or a pyramid scheme. It’s no different than Becky, we went to this amazing restaurant last night, you and Dave should go and then all of a sudden they go and but this case, they just get a percentage of that. And the reason affiliate marketing is tricky, and I wouldn’t recommend that for exclusive passive income is, you know, you’re reliant on a lot of external things, is that individual going to give you marketing graphics? Are you good enough at marketing? You know, there’s a lot of times where we’ve, we’ve done several, we give people $500 referrals for our coalition, for example, because we think the best way to recruit other really good people is through recommendations of good people. Yeah, I would say, you know, probably only 10% capitalize on that. And mainly it’s because they say, hey, just like, you know, I life gets busy, and I don’t think about it. And if I think about it, like most people just they’re busy with their own stuff and or they don’t like prospecting, right? So they’re nervous, and even though they have a friend that might be a good fit, they’re scared that if they pitch that friend, that they might have some kind of feeling behind it. So I would say rather than affiliate marketing, lean on a skill, a talent or like Ali said, a genuine problem you want to solve, but I would recommend you don’t lose anything by doing it. Just go to art coaching.com forward slash clarity. It’s a completely free workshop that can help you get an idea of what might be best for you. Anything else you want to touch on there, Ali?
Ali Kershner 39:47
Yeah, and if that doesn’t work, YouTube is such a great resource. I mean, you could learn literally anything so if if affiliate marketing is where you want to potentially put your time and energy in terms of passive income I’d Go to YouTube, there’s so many free online courses specific to each of these particular sources of passive income as well. The last thing I’ll say is, whatever you choose to do for passive income, it isn’t really passive income, there is a huge amount of time probably on the front end, that’s going to be required. So I’m thinking like, if it’s if it’s investing in stock, real estate, like renting out a room in your house on Airbnb, a webinar that you’re selling, which are all technically forms of passive income, once you get them up and running, they’re still going to require a lot of time and effort upfront to figure them out. So, you know, I would figure out like Brett’s saying, Get really clear on what problem you’re solving and what skill set you already have. Because no matter what you do, whether it’s packed, passive, or an active side hustle, there’s going to be work upfront.
Brett Bartholomew 40:49
Yeah, great point. And now Ali, I have to apologize to you because I had put what I thought would be a good next question in the chat. But I’m going to pivot here if I’m okay to do. So. Are we cool with that? Yeah. Cuz I came across another question that not to undermine the previous one. But this one had a lot of comments behind it recently. And it was basically somebody saying, How do I work with somebody that I just can’t stand? And the context in this question was an individual, you know, they work for a very well known organization, a multinational organization, and somebody that they work with, and another vertical, but they’re still kind of very much impacted by them, is, is seemingly doing everyday they everything they can, from a power dynamic standpoint, to put them in a tight situation, meaning there’s some higher ups, this other person is trying to become this power broker that gets everybody to like him. And you know that that creates some interesting dynamics. And he said, the worst thing about it is, I hear the comments this individual makes about everybody in the organization, when they’re not around. He’s literally doing it just to fill a void for himself. And he openly admits that he just trying to move up as fast as possible. I cannot stand people like this. While I understand office politics are reality, what can I do to make it through my day to day?
Ali Kershner 42:13
Well, okay, so let’s start with the obvious, I’m assuming. So maybe this assumption is incorrect. I’m assuming that you have to work with this individual
Brett Bartholomew 42:21
that may have to work for him. Okay.
Ali Kershner 42:23
So there’s the obvious with sorry, it’s off the table.
Brett Bartholomew 42:27
And then they’re both kind of directors. I’m going to change some titles here and there, again, to respect privacy. But even though they’re in different verticals, it is similar power behind their titles and their relative in their respective verticals, if that makes sense.
Ali Kershner 42:42
Yeah, so I’m gonna answer this the way that I would probably solve this problem, which, again, is not for everybody. And again, minus a lot of contexts, I’m sure here and things that they’ve already tried. Take this for what it’s worth, but I’ve always been fascinated by human behavior, as part of the reason why I joined this company, Brett, I know you’re the same way. So I would probably take this as an opportunity to try to understand this individual and what makes them really tick. And, you know, whether that’s asking them questions, whether that’s going out to dinner with them, you know, maybe it’s, it’s really kind of playing up the the power dynamic here, giving them a little bit of power in and in exchange for information, right, because, you know, maybe this person wants to just be seen and heard, which is kind of what it sounds like, maybe they just want to feel like they have some power. And that’s fine. Because I don’t think it hurts anybody to give up a little bit of your power to understand a little bit more about them. And then in exchange with that information, you might find something that you didn’t know, or a way through to that individual that you didn’t see before, or, you know, could even be just as obvious as they didn’t think that you took any interest in them. And so now that you’re asking questions, or you seem somewhat interested in who they are, or what they’re doing, they might maybe let up a little bit of their guard, they might turn out to be somebody that’s a little bit more tolerable than you initially thought. But I think the worst thing you can do in this situation is just completely shut down. Ignore them. Go on in your day to day like, they are just a bug that’s a to be stepped on or the bane of your existence? I don’t know I that’s just fine. I think there’s, that’s one strategy. I don’t think it’s going to make your situation any better. And so I think, if we’re operating from the standpoint where we want to make this situation better than it currently is, and make it a little bit more tolerable for you, maybe play it as a game, try to figure out something about this individual trying to find a way through to them, maybe they love going to comedy clubs on Friday nights. Maybe they are a sucker for tacos on Tuesday. Like what is that thing that you can connect with them on an on a human level? And maybe they’re not such a you know, in intolerable person once you actually have made a concerted effort, and it’s, you know, it’s probably possible Brett that this person would write back and say, like I have tried, and I’ve taken them to shut those and they just hate tacos. And they’re the worst person who hates tacos are allergic
Brett Bartholomew 45:12
to tacos.
Ali Kershner 45:14
I’m like, you know? And at that point, yeah, maybe a different strategies will worth considering. And you know, maybe it’s just a matter of finding a different way to express your energy. And maybe you just need to get out at lunchtime and go for a seven mile run and, you know, pound a heavy bag, or whatever it is. But yeah, I always treat these kind of situations as a puzzle or game to be figured out.
Brett Bartholomew 45:37
Yeah, I think that’s the right way to look at it. And you mentioned this well, right, we, any advice we give on this show is ad hoc, right. That’s the nature of what people are gonna get when we’re trying to do an unscripted show. And so these are all things we can deep dive into. And we do deep dive into in our apprenticeships and what have you. But I say all that just to make sure that everybody understands that advice we’re giving you, it’s got to be general in this case, because we don’t always know that individual. I think it was something that struck me, it surprised me during COVID, when we saw so many of our live events after get canceled because of things shutting down. But one thing we didn’t see cancel was this thing that we kind of internally labeled the AOC SWAT team, where we saw new business come in from people saying, Hey, we have situations in our workplace with our staff, or our managers, or what have you, can we get you to kind of assess this. And this has been a really fun thing for me to do. I think before I was under the AOC umbrella before we started this company, when conscious coaching came out, I was brought into organizations to help but then it kind of dawned on me like, wow, I actually kind of really like this, it freaked me out at first, because I didn’t know how certain organizations would welcome me, and what have you, because you’re kind of this guy that helps other people solve people problems. But now it’s something that, you know, certain organizations are calling on us to do spend three, four or five days down there, kind of observed members of their team or their organization, or what have you as a whole and, and provide those solutions. And you You gave some great ones, I think another one, if I can offer some contrast is, you know, any any political situation for sure is gonna you have to seek to understand the other person. But I think the hardest thing for people to do, too, is have any kind of self reflection. And think about like, alright, well, how does this apply here? And so I always think, because I worked, I’ve worked with people that I could describe as people that I, you know, did not have a lot of fun working around. And I think, you know, why am I having such a problem with this behavior. And in one instance, I can think of that behavior was unethical. So I had a problem with that, because I never wanted to get looped in with that. There were other times where it was very similar to this individual, I was uncomfortable with it, because what this person was trying to do was gain power in a way that it would impact my movement in the organization. And I was somebody that just wanted to do my damn job. I didn’t want to get wrapped up in office politics. But now because I knew this person had a little bit of a grind against me, them trying to make this play was more of a blocking maneuver. So you know, because I felt like, why is it pissing me off? Because I’m pretty passionate, right? Like, I can get heated about a lot of things. So I started to think, again, like, why am I having a hard time. And you know, the easiest way to survive working with somebody you don’t like is to try to not let that person bother you. But that’s wishy washy leadership advice. And in my opinion, right, yeah, you have a little control over somebody else. And you can control your own response. But that doesn’t always help when when there’s people that
you know, could be messing with the the income that you bring home to your family or your reputation. It’s kind of like, Ali, I don’t know how you feel about this. When I read leadership books, where people just tell me about their values. Oh, follow your values, follow this. Cool, I get your values. I’m grateful that you shared them. But that doesn’t help me solve the problem that I bought your book to buy. Right? Does that make sense? When you read those books? You know what I’m talking about before I go further? Yeah, absolutely. Yeah. And so I think when you look at this, and you touch on the next point, I would have given after self reflecting, get to know that person. And this is why we create resources like the what drives you thing at art of coaching.com Ford slash what drives you, it’s why we have archetypes listed in conscious coaching. It’s not because any one of these things, labels, that individual makes them a mana left, it’s because all of these things give you language you may not have had prior to understand commonalities. So if you see that they exhibit some behaviors of an archetype, mentored and mentioned unconscious coaching, and then you see all right, like, well, you know, maybe they’re driven by one of these six drives, and you think, how do the drives and the archetypes fit together? Well, I mean, inherently, they fit together like a shoe in a sock, right? Our archetypical behaviors are things that are outwardly expressed, if I’m a very contentious person all the time. Or let’s say I’m somebody that always thinks that I’m right and that I’m special, right? Those are royal using archetypical language, unconscious coaching type tendencies, whereas the drives are internal motivators, these things that are subconscious In nature, and so our drives are always going to play a role in our, in our actions. That’s how that is. So if you see somebody that’s adversity driven, and then they have a Wolverine type characteristics, and I’m not trying to get pseudoscience here, I’m just trying to give you guys an idea that that that gives you a starting point of how to identify and where to go. Now, you everybody’s got to remember that everybody is going to behave differently in a wide variety of situations. There’s Trait Theory of behavior that looks at personality traits, which we know is off many times, there’s the situational look at behavioral theory of A is at the situations that determine behavior. And then there’s interaction as theory. And that’s what we’re talking about here. You can’t just label somebody as this all the time. And you can’t just say, well, it’s this situation, you have to look at the interaction of those things. So yeah, do some self reflection, figure out what might be driving them and get to know them in different contexts as ally alluded to. And then by by and large, guys, you guys are going to have to learn tactics. And we have a whole bunch of resources on influence tactics that if you if you have to deal directly with a jerk, great, there are tactics that can help you with that. And those are mentioned and bought in and throughout our apprenticeship. And we might even do a podcast on it, because screw it, you know, if I’ve often thought ally, that we shouldn’t do a podcast on all the influence tactics because it could cannibalize our other resources. But at the same time, I wonder if those if people listening right now after hearing them would actually take it upon themselves to say, Okay, this was good. Brett Nalli, thank you for doing that podcast. Now. I really want to master them, right? Because that’s what we need. And I think that’s the issue of when people say, Oh, I have difficult people and this and that. And then we tell them, hey, well, we have a course or we have a workshop. I don’t want to do that. And that’s part of the problem that I’d say to this person that asks a question, too. Are you somebody that just wants an easy answer to this? Because there are no easy answers to human behavior. So if you know the person know yourself and know the tactics and the playing field, now you have something to work off of anything you want to add there.
Ali Kershner 52:07
Yeah, well, I think, Brett, I think, to be honest with you, it doesn’t cannibalize anything that we do by providing people with resources like that, like a podcast about the influence tactics, because giving you a list of the influence tactics is not going to help you use the influence tactics. Yes, we can describe them, we can give you the beautiful Merriam Webster dictionary definition of all these things, but still not going to help you apply them, which is the problem with you know, our educational system, right teaches you how, what you should know doesn’t teach you how to use it, or how to wield that tool skillfully. So, yes, I think we could do a podcast about it. But I think still, it’s gonna require people to do self reflection and come to, you know, maybe an apprenticeship or something like that to actually work through it, and understand the nuance of how to wield that tool effectively.
Brett Bartholomew 52:55
Yeah, no, I think that’s a perfect answer. And I appreciate your perspective there. Alright, we’re gonna lighten the mood a little bit. And that’s what we’re gonna do on frisky Fridays, we’re gonna give you guys some tabs called tough conversations ally. I’m not going to toot our own horn. But I don’t know many podcasts from nobodies like us that are going to start their first one off with like a discussion on race and gender, and then get in with difficult colleagues. Hopefully, guys, those of you listening, at the very least give us some grace of like, we don’t talk tail. But we still want to have some fun. So we’re going to lighten it up a little bit. Ali, I’m going to turn it to you. This can be your reaction to a funny news story, something nerdy that you’ve been wondering about an inside joke, but let’s have a little fun for the last two things.
Ali Kershner 53:38
Oh, man. Well, I the first thing that comes to mind, to be honest with you is something I posted on a Oh coaching today. I don’t know did you happen to watch the SNL that Elon Musk hosted?
Brett Bartholomew 53:49
Yeah, my wife and I even though we’re behind right now, we are avid watchers of Saturday Night Live. So I did see that one. Yep.
Ali Kershner 53:56
Well, the to catch people up on the podcast, who maybe didn’t see that particular episode. But essentially, there was a skit where the actors were playing the roles of any person post COVID trying to have a conversation. And you know, this is something I’ve been laughing about for a long time, which is, you know, people are starting to come out of their caves are starting to you’re starting to see people a little bit more social situations. And, you know, you come up to somebody you haven’t seen since before COVID. And once you know it, the conversation is exactly the same. Like you can literally script it from start to finish it’s, you know, that I’m not going to do it justice. So go on to the to coaching Instagram or go to SNL and watch the clip yourself. But you know, the conversation is. Hey, Brett, how’s it going? We’ll have the conversation right here.
Brett Bartholomew 54:44
Yeah. Good, you know, just been locked down for so long. It’s really good to get around people again. How about you?
Ali Kershner 54:49
You know, I was feeling the same thing. When was the last time I saw you is March of 2020. Was that
Brett Bartholomew 54:56
right? Yeah, it would have been at Dave Stedman party at March and time Um, flies.
Ali Kershner 55:01
Oh, that’s caught so crazy. I didn’t even you know, I recognize you off of zoom because you know you’ve been wearing a you have either been on Zoom or you’ve been wearing a mask for so long did you get the vaccine?
Brett Bartholomew 55:11
Yeah, you know, I did we held off for a while, you know, just because my wife was breastfeeding and this and that we didn’t really know which one was going to be the most the safest and we want to talk to our doctor. But yeah, we did. Which one did you get?
Ali Kershner 55:24
Yeah, yeah. Well, I you know, I was one of the first I got Pfizer because it’s the best. So which one did you get?
Brett Bartholomew 55:31
Oh, we got an IP just so everybody knows we’re we’re playing we’re making this up. Right. So this is part of this skit, where the sketch where Oh, I got Johnson and Johnson. Oh. So it was anyway, to Ali’s point, like everybody goes and has these conversations. And you know it all it all kind of everybody’s had the banal small talk, right? Like, oh, what do you been up to? Nothing locked down? Oh, did you get the vaccine? Oh, no, I don’t believe in vaccines, or Yeah, I got the vaccine. I was the first. And so it’s funny to kind of think of what banal small talk will happen once people interacting with people again becomes quotidian. It’s kind of like Ali and I thought you did a great justice. But it’s like, it’s like it’s a continuation of what happened. Prior to the pandemic, you’d be like, Hey, man, how you been? Oh, I’m good. You know, what do you been up to? Oh, not much. And it’s just kind of like, it’s tricky. Because small talk, there was an article that came out recently that said, not participating in small talk can actually have ramifications on our intelligence, yet small talk so often can be just this awful thing. And so I think there’s this and maybe we’ll do an episode on this if the audience likes it, is how can you make How can you be more skillful at small talk? How can you make sure that you’re not the person just asking about the weather or work or somebody’s family? Because small talk is important. It’s an important report builder, especially if you want to build buy in, but but there’s a way to do it a little bit more skillfully, so that it doesn’t become so why, why? Well,
Ali Kershner 56:59
it’s like, probably my least favorite part of the dating culture. Right? You know, like, I’m obviously not, so now I’m in a relationship. But, you know, when I was when I was out there dating, you know, I was on the some of the dating apps. And the worst part, for me at least was this texting back and forth small talk, you know, where you know, just enough, you know, their brother’s name, you know, that they have a black cat, and that they enjoy going to the beach on Sundays, right? And you’re like, Oh, God, where do I Where do I lead with this? And so, so yeah, maybe we should do a little little podcast on how to effectively do small talk post COVID. Skilled,
Brett Bartholomew 57:38
small talk? Yeah, I think too. It’s funny when everybody has to communicate digitally. You know, we all text a lot inherently already. But then when you see those three little dots, like you said, where you’re going back and forth, and you’re on the phone, you’re waiting for that person to respond. It’s taking minutes, like, you know, is there anything going to happen here? But no, it was crickets? Those were crickets? Absolutely. It’s trying to figure out what that was. Yeah, those are those were crickets. So I think that definitely check that out. Because it’d be funny to to gain everybody’s insight on what they feel like is the banal small talk they’ve been having, because you will see these patterns of behavior. What else is on your mind and the other nerd stuff that you got?
Ali Kershner 58:18
Yeah, you know, honestly, I’ve been trying to figure out which NFT I should buy and if I should get in on this top shot game before the, you know, the all the Lebron ones are gone, but
Brett Bartholomew 58:29
elaborate on it. Do you?
Ali Kershner 58:31
Okay, so NF T’s. Now, I gotta preface this with a huge asterisk, like, like size 72 font asterisk. I don’t know enough, other than to be dangerous and the topic so NFT, to my understanding is a non fungible token.
Brett Bartholomew 58:49
I think it’s double fun. That’s what I that’s what I want clarity on to by the way, is it fungible?
Ali Kershner 58:55
Is it the root of the word, fungus?
Brett Bartholomew 58:57
That’s what I’d like to know.
Ali Kershner 58:59
Okay, so we’re gonna go with that? Yes, it is. Because it does seem like a fungus, it’s growing everywhere. The I think the idea of is it’s basically like a digital trading card or digital piece of it’s an artifact or an art piece of art that you can own and you have proprietary rights to that thing. Nobody else in the world has exactly that thing. So for example, you know, NBA Top Shot is an example of these NF T’s in which they’ve essentially taken small clips, highlights, etc. And they’ve traded them like trading cards, like so you can have LeBrons Dunk from the 2013 NBA Finals, and nobody else has access to that. And so what was the NFT that we were talking about the other day that they’re now going to be able to Oh, Charlie Bit, my finger is a, an NF T and the owner of that is gonna be able to take it off YouTube, where it’s been circulating for what At 25 years
Brett Bartholomew 1:00:00
yeah but I found out I’m looking at up right now I found out that they’re not going to do it so it says And for anybody that doesn’t know this like Ali’s had really great it’s a funny I don’t care how Tommy tough guy or tough gal you are. If you go to YouTube and look up Charlie but my finger two little kids super cute one older brother, one baby brother, both with English or British accents, how are you want to frame it? And Charlie Bit My Finger? And I know that’s awful on probably. Yeah, and so, but to Ali’s point, somebody bought an NF t of that video for 761,000 US dollars. And to her point initially appeared and I’m reading this verbatim, that the original would disappear from YouTube to be memorialized on the blockchain. But that’s not going to be the case the individual who ended up ended up deciding to keep it on YouTube so because the the father of
Ali Kershner 1:00:52
the God right know what I would be able to do if I wasn’t able to go back and watch Charlie Bit My Finger every 17 years, and that’s
Brett Bartholomew 1:00:58
about the gentleman who’s the father of those two. His name is Howard Davies car, said the buyer felt that the video was an important part of popular culture and shouldn’t be taken down. So it will now live on YouTube for the masses to continue enjoying as well as memorialized as an NFT on the blockchain $761,000 for a non fungible token, as Ali said, just proof that you own something digital, so the pink slip in your car right in the glove box. Imagine that pink slip, that’s proof that you own that vehicle. This is a metaphorical pink slip that you own something digital. Does that help explain anything, Ali?
Ali Kershner 1:01:37
Yeah, you know, I’m just like thinking bread. So for those who are listening, we do something at the apprenticeship called Time Traveler, where we pretend one person in a conversation is from 500 years ago and other persons from today 2021 And the person from 2021 has traveled back in time 500 years ago and is trying to explain things of the future to that person. I think NF T’s are the next thing that we have to have people explain. Because currently we have people try to explain microwaves and Tinder and Uber and Brian and brunch. This is the next one because it’ll test even the 2021 millennials in their knowledge of what an NF T is
Brett Bartholomew 1:02:17
no question. I think it’d be interesting. Hey, I think our first frisky Friday went pretty well, don’t you?
Ali Kershner 1:02:25
I feel pretty frisky.
Brett Bartholomew 1:02:26
You feel pretty? Is there a frisky scale one to 10 and being super frisky one being you know, kind of want want where are you at?
Ali Kershner 1:02:35
Yes. The it was a non fungible, fungible friskiness that I felt.
Brett Bartholomew 1:02:41
So is that a nine? Yeah, well, that’s a nine. And what I want you guys to do, because we will not work. We’re gonna boycott these, we’re not going to do another one. Unless you tell us you like it dammit. And so I would like you guys to do two things. One. If you want any questions of yours address on these frisky Fridays, if we do them again, you need to get on the newsletter. And that is where we’re going to have put out these video asks where I’m going to say, hey, it’s time for another yadda yadda yadda shoot us your information, let us know what’s your question. Interact with me directly. We’re not guys, we’re not one of those companies that do these things. And then we like don’t listen to you. We get back to people. If anything. We’ve responded to people in the past and follow it up and be like, hey, you know it’s on this episode. And then they go dark sometimes. So we will be accountable. We can’t answer everything. Of course. It’s just it’s impossible and not because we’re super cool, but because we have jobs just like you guys and families. But we will address these so get on the newsletter at art of coaching.com Ford slash begin. Again, that is art of coaching.com Ford slash begin it is critical that you go there first. Second, if there’s anything specifically that you really liked here, email us at info at art of coaching.com Let us know what helped specifically how you found us and what you’d like to see more of in the future. Ali, I’ll let you close out the show.
Ali Kershner 1:04:06
No, I would say another another plug for EO coaching. We’re gonna be doing a lot more on that social media handle on Instagram. And then also I’ll add you know a lot of you guys like to know a lot about Brett. So if there’s anything you want to know in particular about the the founder of this whole thing that you can also reach out to me specifically and I will be sure to answer your secret questions about Brett without telling him what you’re asking ahead of time.
Brett Bartholomew 1:04:34
I don’t like that idea. I don’t like that. I’m a very public life as it is. I don’t need people deep diving into my nonsense. You lived with me so you saw it.
Ali Kershner 1:04:41
And did it was the best week of my life
Brett Bartholomew 1:04:44
as Reagan my letter was like when you got the golden wrapper from the Wonka bar and you had to go see how loony this dude was? Well, guys, for myself and Ally Kershner I would like to thank you for joining us on this experiment. I hope you like it. I hope it provided a Little bit of tactical information and also reprieve from the nonsense of your day to day life if it did that, like I said, tell a friend shit Tell Tell, tell 20 we’d be really really really grateful and for everything else, go to art of coaching.com ally.
Ali Kershner 1:05:17
That’s it for me.
Brett Bartholomew 1:05:18
Alright guys, talk to you soon
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