Our flagship course will equip you with the tools you need to become a trusted coach that gets the best from every athlete, skillfully resolves conflict, and builds strong relationships with other coaching staff.

It took me the first 6 years of my career to understand that any training program I created was only as good as my athletes’ willingness to buy into it – but I don’t want you to have to wait years to start acquiring the tools and tactics to build buy-in that lasts.

At some level you’re probably already aware that improving your communication and influence tactics will lead to greater buy-in and better outcomes, but you may not be sure how to put them into operation. Bought In, now adopted by universities across the world is designed to help you develop an immediate action plan to start developing greater buy-in while understanding the psychological principles that underpin human behavior.


The only course of its kind for coaches who want to land the job they’ve always wanted, make more money to provide their families with stability, and stand out within their organizations for all the right reasons.

Backed by over 150 studies and decades of real-life experience, Valued will help you understand the current landscape, assess your own professional situation, and take the steps necessary to give your coaching career its most important trait: viability.

Over the span of 8 in-depth modules, you will get practical strategies for every aspect of your career in S&C — including job hunting, overcoming and preventing professional burnout, building unique skill sets that will give you an edge, dealing with financial struggles, managing contract negotiations, marketing yourself for a competitive advantage in a crowded marketplace, and becoming a valuable asset to your organization and network.


Designed to help creators, innovators and leaders get ideas out of their heads and into the hands of the people that need it most, Blindspot™ will help you overcome self-limiting behaviors and beliefs, identify your unique offering, understand your audience and transform your expertise into a tangible product so you can create lasting change.

The first tactical toolkit of its kind, Blindspot™ will be your guide as you turn what you know into what you do. The Blindspot Blueprint™ is divided into five modules (16 easy to navigate lessons), each packed with immediately applicable material and learning activities.

By the end, you will be equipped with strategies to tackle every step of creating and sharing your unique offering- including discovering personal blindspots, identifying your niche, cultivating an audience, analyzing the market, mind-mapping ideas, pressure testing products, and developing contingency plans.


This is the ESSENTIAL package for ALL coaches.

Together, Bought In and Valued will become your complete guide for creating a sustainable and successful coaching career. In addition to learning the science and application of cultivating trust and stronger relationships with the people you lead, you’ll learn how to craft a viable career that enables you to perform at the highest level without sacrificing your wellbeing.

More specifically, with Bought In, you’ll learn how to reach more people, resolve conflict skillfully and generate buy-in with those you serve. With VALUED you’ll learn how to demonstrate the value you bring to your organization, evaluate alternative opportunities and equip yourself with the tools to recognize and avoid burnout.