INCREASE YOUR IMPACT

PROMOTE YOUR WORK WITHOUT FEELING SLIMY

Talking about what separates us and our work from our peers can feel slimy and gross if done the wrong way. Instead we keep our heads down, work harder and hope our good work will be noticed by the right people.

But if you don’t share your value or tell your story, someone else will.

Here’s the truth: if you identify as a leader, self-promotion is both inevitable and non-negotiable.

  • How will someone know you’re the right person for the job if you don’t tell them?
  • How can someone trust you if they don’t know anything about you?
  • How should someone know to use your resource if it’s not publicly shared?

You can speak confidently about who you are and what you do without being seen as a fraud, a sell-out or a phony.

You can speak confidently about who you are and what you do without being seen as a fraud, a sell-out or a phony.

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You do your best to make an impact by being ethical, staying true to your values, and prioritizing continual improvement yet it often seems like those who peddle clickbait, false promises, and quick fixes are often perceived by the masses as the “experts.”

For anyone who identifies as a true craftsman, this leads to feeling frustrated, angry, and even a bit jaded. Why do so many people fall for this stuff and what can be done to regain your competitive advantage without getting caught up running someone else’s race?

Whether you’re a salty veteran in your chosen field who’s seen just about everything come and go, or an aspiring leader who doesn’t want to be ignored or overlooked in a crowded market…

You can build a values based brand

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